Remove 2003 Remove Marketing Remove Product Marketing Remove Product Strategy
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3 Must-Have Product Leadership Skills to Survive an Economic Downturn

The Product Coalition

To survive and succeed, your product leadership must be sharper than ever. Beijing’s Forbidden City, July 2003 (photo taken by me) June 24th, 2003, was the first day of life after SARS in Beijing. You need to have a product strategy. But how would marketing and sales know what to work on?

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Developing Product Management Confidence

bpma ProductHub

Such a trait is crucial to Product Management roles if you want sales, marketing and engineering to trust and follow your direction. With her background in product management and marketing, the lessons, stories and tips she has to convey will be very relevant to you.

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Upcoming Speaking Engagements

Bain Public

I share my passion for product through workshops, published articles and speaking engagements. Banff Interactive Screen 2003, Banff, Canada Flash Forward 2002, San Francisco, U.S. Paul Ortchanian is a pro in injecting strategies and tactics to monetize his client's businesses. Interested in having me speak or attend an event?

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The Ultimate List of Product Leaders You Must Follow (UPDATED)

The Product Coalition

He is very involved in content marketing discussions on his blog. In particular, he is interested in successful launch strategies and growth hacking visibility across the key marketing platforms. He is also very interested in the future of automation for marketers and overall product practitioners.

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Using Net Promoter Score (NPS) for Measuring Your Product/Market Fit

The Product Coalition

The metric was originally developed by Fred Reichheld, Bain & Company, and Satmetrix, and it was introduced by Reichheld himself at Harvard Business Review in 2003. I consider it an essential customer relationship measure for every product company and find this system yet another relevant technique for measuring the product/market fit.

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A Practitioner's Guide to Net Promoter Score (NPS)

Sachin Rekhi

I wanted to share the best practices I've learned for implementing an NPS program within an organization to get the most out of this KPI for driving more delightful product experiences. Net Promoter Score (NPS) is a measure of your customer's loyalty, devised by Fred Reichheld at Bain & Company in 2003. The Origin of NPS.