PMLesson's Ace the PM Interview

MAY 19, 2020

The Associate Product Marketing Manager (APMM), program is Google’s global, renowned early-career program, which was started in 2003 by Marissa Mayer at a similar time she started the Associate Product Manager (APM) program. It was designed to help build future business leaders in the Marketing organization at Google.

Product Marketing 52

Product Marketing Marketing Weak Development Team Analytic Tools 52

Userpilot

JANUARY 8, 2021

The metric was developed by Bain and Company in 2003 and has since been adopted by millions of businesses. On a scale of one to ten, how likely is it that you would recommend [your company/product/service] to a friend or colleague?”. Focus on the issues that align the most with your product roadmap. What is NPS?

Analytic Tools 93

Analytic Tools Feedback Software Data Visualization Weak Development Team 93

The Product Coalition

FEBRUARY 5, 2019

He is very involved in content marketing discussions on his blog. In particular, he is interested in successful launch strategies and growth hacking visibility across the key marketing platforms. He is also very interested in the future of automation for marketers and overall product practitioners. Follow her on Twtiter.

Research Software 61

Research Software Analytic Tools User Testing Data Visualization 61

Userpilot

OCTOBER 10, 2022

Product Net Promoter Score (NPS) is a metric of customer satisfaction. Fred Reichheld developed NPS in 2003 to quickly measure customer sentiment. To obtain the result, you need to ask your users how likely they are to recommend the product. This will improve product adoption and overall satisfaction.

User Testing 98

User Testing Feedback Software Onboarding KPIs Analytic Tools 98

Mind the Product

DECEMBER 2, 2016

They were marketed to US consumers on the promise of security, but to quote business news outlet Quartz: “The US’s transition to chip cards has been an utter disaster. In 2003 Lego lost $300 million – even though Lego has the highest profit margin of any toy brand – and predicted a loss of $400 million in 2004.

User Testing 70

User Testing Customer Feedback Customer Experience Feedback Software 70

Userpilot

JUNE 16, 2021

To measure user satisfaction, use the following types of micro-surveys: NPS (Net Promoter Score) , CSAT (Customer Satisfaction, CES (Customer Effort Score) and PMF (Product-Market Fit). What is the main outcome you wish to see with our product? Do you currently use [insert product context- e.g Source: Hotjar 16.

Feedback Software 52

Feedback Software Analytic Tools Customer Satisfaction User Testing 52

The Product Coalition

APRIL 2, 2020

To survive and succeed, your product leadership must be sharper than ever. Beijing’s Forbidden City, July 2003 (photo taken by me) June 24th, 2003, was the first day of life after SARS in Beijing. The market is going through a time of uncertainty and slowdown. On that same day, I landed in the city.

Leadership 78

Leadership User Testing Agile Travel 78

Userpilot

JANUARY 22, 2020

Net Promoter Score, often abbreviated to NPS, was first devised in 2003. An NPS survey consists of one simple question (sometimes two, but we’ll get to that)… “How likely are you to recommend [PRODUCT] to a friend or colleague?”. That was 17 years ago, back in 2003. How to cross-reference product usage with NPS?

Analytic Tools 134

Analytic Tools Feedback Software Research Software Data Visualization 134

svpg

SEPTEMBER 30, 2016

At the time, Word for Mac was a relatively small market. It was only $60M vs. Windows which at that point was more than a $1B market. PowerMacs were just hitting the market, which had significantly faster chips and more memory. Martina has gone on to have a remarkable career, in both product management and product marketing.

Reporting Tools 160

Reporting Tools Analytic Tools Customer Experience Technical Review 160

Sachin Rekhi

JUNE 18, 2015

I wanted to share the best practices I've learned for implementing an NPS program within an organization to get the most out of this KPI for driving more delightful product experiences. Net Promoter Score (NPS) is a measure of your customer's loyalty, devised by Fred Reichheld at Bain & Company in 2003. The Origin of NPS.

Product Research 107

Product Research Customer Experience User Testing KPI 107

Userpilot

MAY 17, 2022

Customer feedback loops help you keep your product relevant to the user. Everyone builds a product that they think is best for the market, but what you build might not be what the users want. Even if you achieved product-market-fit and users love your tool, the world is constantly changing, and so will user needs and wants.

Product Research 98

Product Research Feedback Loop Feedback Software User Testing 98

Business of Software Conference

NOVEMBER 19, 2019

All of their data would run through our technology because at the other end of that there are brands and businesses that really wanted to understand what was happening on social media; what was happening around their brand, their industry, their market. The first one is market relevance. We didn’t start with this proposition.

Customer Experience 8

Customer Experience Analytic Tools Weak Development Team Data Visualization 8

Usersnap

FEBRUARY 20, 2020

The creation of NPS is widely credited to Fred Reicheld, a writer and business strategist best known for his work on loyalty marketing. His research culminated in a paper published in the Harvard Business Review in 2003, where Reicheld summarized his findings and unveiled the NPS metric and its associated survey question.

Data Visualization 64

Data Visualization Feedback Software Reporting Tools Analytic Tools 64