Roman Pichler

MARCH 9, 2021

The Scrum Guide released in November 2020 states that “the product goal describes a future state of the product … [It] is the long-term objective for the Scrum team.” It also suggests that “the product goal is in the product backlog. The entire Scrum team is “focused on one … product goal” at a time.

Product Goals 369

Product Goals Weak Development Team User Testing Vision 369

Roman Pichler

MARCH 9, 2021

Listen to this article: [link]. Product Goals Defined. The Scrum Guide released in November 2020 states that “the product goal describes a future state of the product … [It] is the long-term objective for the Scrum team.” It also suggests that “the product goal is in the product backlog.

Product Goals 156

Product Goals Weak Development Team User Testing Vision 156

Product Talk

FEBRUARY 8, 2017

The days of gathering requirements from business stakeholders and documenting them in long product requirements documents are vanishing. Instead, product teams are experimenting their way to viable solutions. Last fall, I spoke at Productized, a product conference in Lisbon, Portugal, on this very topic.

Product Research 100

Product Research Research Software User Testing Reporting Tools 100