Mind the Product

DECEMBER 2, 2016

In 2003 Lego lost $300 million – even though Lego has the highest profit margin of any toy brand – and predicted a loss of $400 million in 2004. In 2004 Lego’s new CEO Jorgen Vig Knudstorp stated that customers would have a say in all new Lego designs going forward. He has a framework to help. He has a framework to help.

User Testing 70

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Product Talk

FEBRUARY 8, 2017

The Jobs-To-Be-Done Framework: Clayton Christensen and Anthony Ulwick [10:42]. Jobs-to-be-Done Framework. By 2004, Microsoft was already announcing that they didn’t want to support it anymore, and by 2006 they ended support for it. And that is the Jobs-to-be-Done framework. The Agile Manifesto [7:06]. Design Sprints.

Product Research 100

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Andrew Chen

MAY 28, 2019

You can follow and message Li on Twitter if you have thoughts about the piece. No wonder the consumer investment team ended up digging into this trend by doing a market map report — the analysis led by Li Jin and including work from myself, Connie Chan, and others. It was originally published on a16z.com.

Analytic Tools 93

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