2005, Analytic Tools, Inbound and Messaging

Salesforce’s Mike Kreaden on how to build a platform to drive growth

Intercom, Inc.

JANUARY 24, 2019

Knowing when it’s time to become a platform is a delicate thing, as Mike Kreaden , Managing Director of Salesforce Incubator, discovered. Making the jump to becoming a platform requires humility. And I remember Marc [Benioff] interviewing me, like he did every employee, and painting the vision for what the platform would be.

Analytic Tools

Analytic Tools Data Visualization User Testing Artificial Inteligence

What 14 startup investors and advisors taught us about chasing (and finding) product-market fit

Mixpanel

FEBRUARY 23, 2021

There’s a reason, after all, that Y Combinator chose the slogan “make something people want” shortly after they were founded in 2005. For a SaaS company, he looks for things like “less than 2% monthly churn” (the flipside of retention), a “clear path to $100k MRR” (growth), and a “5% conversion rate from free to paid” (profitability).

User Testing

User Testing Onboarding KPIs Product Research Startups

Product Management Today

Salesforce’s Mike Kreaden on how to build a platform to drive growth

What 14 startup investors and advisors taught us about chasing (and finding) product-market fit

Webinars

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