2005 Differentiation Product launches UX 
Userpilot
SEPTEMBER 20, 2022
The aim of the Customer Validation stage is to develop a differentiation strategy and the sales funnel and to close the first deals. The focus of the Customer Creation process is on the marketing strategy : the choice of the target market, positioning , product launch , and demand generation.
Mixpanel
FEBRUARY 23, 2021
It’s been a long-held notion in startup circles that lack of product-market fit will doom even the scrappiest of teams to fail. There’s a reason, after all, that Y Combinator chose the slogan “make something people want” shortly after they were founded in 2005. It makes sense intuitively. Earlier, squishy.
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