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There’s a reason, after all, that Y Combinator chose the slogan “make something people want” shortly after they were founded in 2005. ” Startup Grind Jaclyn Allen, Partner Success Manager, and Daniel Reilly, Software Engineer, Startup Grind. It makes sense intuitively. Where are they drawn to? Later, quantifiable.
The second difficulty is that people often frame their needs as solutions. And due to the Einstellung effect , the chances are that the solution they request will be similar to existing solutions they have experienced , rather than the optimal solution for their situation.
No wonder the consumer investment team ended up digging into this trend by doing a market map report — the analysis led by Li Jin and including work from myself, Connie Chan, and others. The report covers things in more detail at the end, but that’s the tldr; from an investment standpoint. Thanks, Andrew. But what to call it?
No wonder the consumer investment team ended up digging into this trend by doing a market map report — the analysis led by Li Jin, Avery Segal and Bennett Carroccio, including work from myself, Connie Chan, and others. The report covers things in more detail at the end, but that’s the tldr; from an investment standpoint.
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