article thumbnail

Launching a New Breakout Product | Jason Fried | BoS USA Online 2020

Business of Software Conference

And then you end up building multiple products over a number of years, we launched in 2004, we launch Basecamp, and 2005, we launch Ta-da list, and then we launched Backpack in the same year in 2006, we launched Campfire. In 2007, we launched Highrise; we launched a new product every year for like four or five years, basically.

article thumbnail

14 years building BoS

Business of Software Conference

While we’re reminiscing in hindsight, if you were to go even further back all the way to 2006, before your first BoS conference, what would you tell yourself? Fresh talks on entrepreneurship, product, marketing, leadership, hiring, and more dropping each week. So that’s a good thing. Kirk Baillie. Mark Littlewood.