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How to be more innovative | Sam Schillace (Microsoft deputy CTO, creator of Google Docs)

Lenny Rachitsky

Simplify security | Ahrefs —Improve your website’s SEO for free — Sam Schillace is deputy CTO and corporate vice president at Microsoft. Brought to you by Teal —Your personal career growth platform | Vanta —Automate compliance.

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User Personas, Buyer Personas, and the Missing Link in B2B

Product Management University

If you’re in product marketing or product management, you’re likely familiar with the concept of user personas and buyer personas. These terms might even be used interchangeably in your organization to describe a product’s customers. The IT Director or CTO (Influential Decision Maker). So let’s dive in.

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Who is Lenny Rachitsky: Background, Newsletter, Podcast, and More

Userpilot

How to get into product management – This newsletter discusses whether a product management role is right for you, how to kickstart your career, and the essential skills you need to have.

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The essence of product management | Christian Idiodi (SVPG)

Lenny Rachitsky

Finding reference customers is the fastest path to achieving product-market fit. Find 6 to 8 B2B customers, or 15 to 25 B2C customers, and make something they are willing to recommend to other people. Also, consider their interest in engaging with you as a demand signal.

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Product management theater | Marty Cagan (Silicon Valley Product Group)

Lenny Rachitsky

Founders should be cautious about hiring product managers too early in the startup journey. Wait until after achieving product-market fit to avoid conflicts and unnecessary complexity in decision-making, especially if the founder remains the primary driver of product direction.

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11 Key SaaS Roles and Responsibilities in 2023

Userpilot

Product Marketing Manager: This person is tasked with developing product marketing campaigns , crafting compelling marketing messages, and coming up with ideas to retain customers. Much of the success here depends on how competent and motivated the CTO and their team is. Average salary: $46,035/yr.

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BoS Conf Online.Spring 21 Breakout Sessions

Business of Software Conference

Fresh talks on entrepreneurship, product, marketing, leadership, hiring, and more dropping each week. Get Weekly Advice From Software Experts.

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