Business of Software Conference

APRIL 14, 2021

Fresh talks on entrepreneurship, product, marketing, leadership, hiring, and more dropping each week. Get Weekly Advice From Software Experts.

CTO 95

CTO Events Leadership Roadmap 95

Product Innovation Educators

APRIL 2, 2018

How product managers can challenge ideas to achieve long-term success. We can learn a lot from examining the journey of a product and this interview looks at the product story of Badger Maps, the market-leading route planning app for field salespeople. We built the design and UI and product market fit.

Analytic Tools 58

Analytic Tools Fractional CTO Feedback Software User Testing 58

Business of Software Conference

FEBRUARY 9, 2021

We don’t know what product leaders do, and disagree about what’s most important in a new one. We write wildly aspirational job descriptions for candidates and we confuse subject/market expertise with product management/leadership experience to name just a few errors. Get Weekly Advice From Software Experts.

Fractional CTO 64

Fractional CTO CTO Leadership Customer Experience 64

Pragmatic Marketing

SEPTEMBER 18, 2018

Product management and product marketing professionals shouldn’t tell marketing teams how to generate leads; they should focus on problems in product growth and let marketing design the appropriate campaigns. Confusion about roles and responsibilities exists in most organizations. Who is responsible?

White Paper 70

White Paper Fractional CTO CTO Webinar 70

Pragmatic Marketing

SEPTEMBER 18, 2018

Product management and product marketing professionals shouldn’t tell marketing teams how to generate leads; they should focus on problems in product growth and let marketing design the appropriate campaigns. Confusion about roles and responsibilities exists in most organizations. Who is responsible?

White Paper 70

White Paper Fractional CTO CTO Webinar 70

Business of Software Conference

DECEMBER 8, 2020

Fresh talks on entrepreneurship, product, marketing, leadership, hiring, and more dropping each week. Get Weekly Advice From Software Experts.

CTO 72

CTO Leadership UX Events 72

Usersnap

SEPTEMBER 29, 2022

Competitive analysis of current market offerings absolutely helps your SaaS company. Not only is tracking the competition daunting, it doesn’t ensure the product chiseled and shaped will be used by YOUR user base. Now let’s look at the three product-led growth go-to-market types for SaaS companies. Types of SaaS Growth.

Feedback Software 52

Feedback Software Research Software User Testing Customer Experience 52

The Product Coalition

DECEMBER 19, 2021

Photo by Tolga Ulkan on Unsplash When I joined Twiggle as their first VP Product I was the thirteenth employee. Along with the founders (the CEO and CTO), most of the employees in the company at the time were developers. They cannot (and should not) let go of defining and designing their product themselves so early.

Product Management 161

Product Management Product Manager User Testing Weak Development Team 161

Business of Software Conference

DECEMBER 17, 2020

Fresh talks on entrepreneurship, product, marketing, leadership, hiring, and more dropping each week. Get Weekly Advice From Software Experts.

Software Review 52

Software Review CTO Leadership UX 52

Business of Software Conference

DECEMBER 15, 2020

John was determined to do both in the global adtech market, not one that is traditionally associated with deep Cambridge tech. He describes entering new markets with a relatively limited supply of capital which meant every new move could have been very costly. Get Weekly Advice From Software Experts.

CTO 52

CTO Education Vision Leadership 52

Mind the Product

JANUARY 24, 2019

That’s the tug of genuine market enthusiasm. Then we met a man who had developed the technology to personalise marshmallows. But I thought that even if 80% of the world hated the idea, as long as the other 20% liked it, we had a big market. Side Note: Does a Successful MVP Equal Product/Market Fit? Not at all.

User Testing 181

User Testing Weak Development Team Customer Experience CTO 181

The Product Coalition

OCTOBER 26, 2020

Truly defining the product includes many other things, like which problem it solves, for whom, the value proposition and why it makes sense business-wise ?—?considering considering all relevant points of view including the customers, the market, and the company itself. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

User Testing 126

User Testing CTO Definition Product Research 126

Business of Software Conference

MARCH 11, 2021

Here’s a few that stand out in different ways but this is by no means a ranked list… Product, marketing, strategy, operations and company growth. Kathy Sierra, Serious Pony: Building a minimum badass user A completely different way of thinking about your product and your users. Common Characteristics.

CTO 52

CTO User Testing Customer Feedback Customer Experience 52

Business of Software Conference

FEBRUARY 24, 2021

Fresh talks on entrepreneurship, product, marketing, leadership, hiring, and more dropping each week. Get Weekly Advice From Software Experts.

CTO 59

CTO Advertising Download Leadership 59

Mixpanel

MARCH 11, 2024

But just because Benn tells me his writing isn’t “useful” in the ways that most content marketing strategies would hope for, that doesn’t mean it doesn’t offer business value alongside its obvious entertaining and edifying values. You’re a company founder and a CTO. This isn’t your typical executive “thought leadership.”

Data Visualization 52

Data Visualization Leadership Entertainment Analytic Tools 52

Business of Software Conference

DECEMBER 17, 2020

She will share some of her experiences in helping to shape and scale a successful commercial strategy that has meant the company has grown incredibly quickly; from the outset, the intention was to establish a reputation in a key market before applying its AI know-how to other challenges, such as risk or compliance.

CTO 52

CTO Management Management Leadership 52

The Product Coalition

NOVEMBER 7, 2021

After a while, I started feeling more comfortable in the cybersecurity world and was able to talk intelligently about my product and the market. I remember that at some point, I was debating with the CTO and Co-Founder?—?one But don’t ask them to make the product decisions for you, either explicitly or implicitly.

User Testing 133

User Testing Customer Feedback Feedback Software Customer Experience 133

Userpilot

MARCH 30, 2022

Asses Product-Market Fit before sunsetting a product. Numbers and data are important – but talking to customers and gathering feedback can provide you with a new page on your product’s sunsetting story. Is it that there’s no product-marketing fit, or that you’ve spent too much time working on the wrong things?

User Testing 98

User Testing B2B Onboarding KPIs Feedback Software 98

The Product Coalition

AUGUST 6, 2023

I have an Engeenering degree and have been in the Israeli tech scene for the past fifteen years, from a research and development leader, to a co-founder and CTO, to product leader. Tremis: And when it comes to leading daily standups, what do you expect your product teams to begin with? Keren: Begin with the market voices.

Research Software 133

Research Software Reporting Tools Product Research User Testing 133

Business of Software Conference

FEBRUARY 5, 2021

Fresh talks on entrepreneurship, product, marketing, leadership, hiring, and more dropping each week. Get Weekly Advice From Software Experts.

Customer Feedback 52

Customer Feedback User Testing CTO Customer Experience 52

Business of Software Conference

DECEMBER 10, 2020

Fresh talks on entrepreneurship, product, marketing, leadership, hiring, and more dropping each week. Get Weekly Advice From Software Experts.

CTO 52

CTO Leadership UX Events 52

Business of Software Conference

JANUARY 29, 2021

Fresh talks on entrepreneurship, product, marketing, leadership, hiring, and more dropping each week. Get Weekly Advice From Software Experts.

CTO 52

CTO Leadership Events Product Marketing 52

Business of Software Conference

DECEMBER 3, 2020

Fresh talks on entrepreneurship, product, marketing, leadership, hiring, and more dropping each week. Get Weekly Advice From Software Experts.

CTO 52

CTO Leadership UX Events 52

Mixpanel

FEBRUARY 16, 2024

When you’re deep in product development, it can be surprisingly easy to overlook who you’re making your product for. This sounds pretty obvious, but understanding your product’s users is often easier said than done, especially when you’re building for multiple different personas. Try it for free.

User Testing 52

User Testing Customer Feedback Customer Experience Data Visualization 52

Business of Software Conference

MARCH 11, 2021

April is an expert marketing practitioner turned executive consultant and author who helps technology companies make complicated products easy for customers to understand and love. She is a globally recognized expert in Positioning and Market strategy. make sure your customers understand who your REAL competition is.

Positioning 40

Positioning Fractional CTO CTO Consulting 40

The Product Coalition

FEBRUARY 1, 2021

Photo by Pedro Figueras from Pexels As the importance of product management for business success becomes clearer, many startups give one of the founders the product leadership role. It can be a full-blown CPO responsibility or a CTO who runs both product and technology.

CTO Coach 97

CTO Coach Reporting Tools CTO Management 97

Under 10 Consulting

DECEMBER 19, 2019

Product management focuses on. problems to be solved for a market full of customers. defining and delivering the right products by empowering teams with clarity on problems—problems to be solved either in the product or its promotion. . If you don’t engage directly with customers every week, you’re not a product manager.

CTO Coach 52

CTO Coach Reporting Tools CTO Engineering 52

Business of Software Conference

MARCH 8, 2021

Fresh talks on entrepreneurship, product, marketing, leadership, hiring, and more dropping each week. Get Weekly Advice From Software Experts.

CTO 52

CTO Books UX Events 52

Business of Software Conference

MARCH 5, 2021

Fresh talks on entrepreneurship, product, marketing, leadership, hiring, and more dropping each week. Get Weekly Advice From Software Experts.

CTO 40

CTO Leadership Events Books 40

Business of Software Conference

MARCH 2, 2021

Fresh talks on entrepreneurship, product, marketing, leadership, hiring, and more dropping each week. Get Weekly Advice From Software Experts.

Leadership 40

Leadership CTO Customer Experience Startups 40

Business of Software Conference

MARCH 10, 2021

You need to be able to explain why you go in one direction and not another, you need to consider how you want to act in the market (context specific) as well as the more universal doctrines. Fresh talks on entrepreneurship, product, marketing, leadership, hiring, and more dropping each week.

CTO 59

CTO Leadership Strategy Events 59

The Product Coalition

MARCH 4, 2023

Building a product is a marathon. Or actually, a triathlon: you’ll go through problem/solution fit, product/market fit and the death valley in between, and eventually, scale. A friend of mine was the CTO of a food company. Are you perseverant? So get in shape, be prepared for a long and winding road.

Analytic Tools 127

Analytic Tools Data Visualization Product Management Product Manager 127

Gainsight

OCTOBER 5, 2020

April Dunford sat in the back of a marketing class at Northwestern University in Chicago, where her professor gave an example of a product positioning statement. If my product IS a (blank) and my competitors are (blank), then I’m a (blank), UNLIKE (blank) that does or PROVIDES (blank), and this is my benefit (blank). .

Positioning 59

Positioning Analytic Tools Data Visualization Strategy 59

Business of Software Conference

MARCH 29, 2021

Mark Littlewood looks at over a decade of // 4 minute read * And it’s goodbye from him Our Sales & Marketing Manager Paddy shares the top four things he learnt whilst working at BoS before setting off for his new job. // 4 minute read. . // 5 min read What do you regard as the best BoS talk ever given and why?

Fractional CTO 40

Fractional CTO CTO Finance Leadership 40

The Product Coalition

JUNE 9, 2020

In my opinion, this is absolutely key for a product team. There’s no standard academic path for product people. This is especially true when your product team is composed of different roles such as product management, product marketing, and product design. Here are my 4 key takeaways: 1.

CTO Coach 78

CTO Coach Research Software User Testing Product Research 78

The Product Guy

SEPTEMBER 27, 2016

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients. Amanda Ralph Product Management Consultant.

Research Software 148

Research Software User Testing Analytic Tools Product Research 148

The Product Guy

OCTOBER 25, 2016

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients. Amanda Ralph Product Management Consultant.

Analytic Tools 142

Analytic Tools Research Software CTO Coach Fractional CTO 142