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How Benn Stancil’s newsletter became the cure for data biz ‘thought leadership’

Mixpanel

This isn’t your typical executive “thought leadership.” But just because Benn tells me his writing isn’t “useful” in the ways that most content marketing strategies would hope for, that doesn’t mean it doesn’t offer business value alongside its obvious entertaining and edifying values. You’re a company founder and a CTO.

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User Personas, Buyer Personas, and the Missing Link in B2B

Product Management University

If you’re in product marketing or product management, you’re likely familiar with the concept of user personas and buyer personas. These terms might even be used interchangeably in your organization to describe a product’s customers. However, user personas and buyer personas are distinctly different. From the Bottom Up.

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SaaS growth in 2022: Why tracking competitive advantage will NOT yield marketing leadership

Usersnap

Competitive analysis of current market offerings absolutely helps your SaaS company. Not only is tracking the competition daunting, it doesn’t ensure the product chiseled and shaped will be used by YOUR user base. Now let’s look at the three product-led growth go-to-market types for SaaS companies. Types of SaaS Growth.

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Reflections on leadership, culture, & growth | Kieran O’Neill | BoS Online Europe 2020

Business of Software Conference

Fresh talks on entrepreneurship, product, marketing, leadership, hiring, and more dropping each week. Don't miss out - sign up now: The post Reflections on leadership, culture, & growth | Kieran O’Neill | BoS Online Europe 2020 appeared first on Business of Software USA. Get Weekly Advice From Software Experts.

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Who is Lenny Rachitsky: Background, Newsletter, Podcast, and More

Userpilot

Differentiating your product – Lenny shares 7 ways companies can differentiate their products, including focusing on affordability, product quality, niche markets , and more. It’s crucial to understand their requirements and challenges to develop a product that truly connects with your target market.

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Product management theater | Marty Cagan (Silicon Valley Product Group)

Lenny Rachitsky

Founders should be cautious about hiring product managers too early in the startup journey. Wait until after achieving product-market fit to avoid conflicts and unnecessary complexity in decision-making, especially if the founder remains the primary driver of product direction.

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Hiring a Head of Product | Rich Mironov | BoS USA Online 2020

Business of Software Conference

We don’t know what product leaders do, and disagree about what’s most important in a new one. We write wildly aspirational job descriptions for candidates and we confuse subject/market expertise with product management/leadership experience to name just a few errors. Cross-functional leadership.