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How to be more innovative | Sam Schillace (Microsoft deputy CTO, creator of Google Docs)

Lenny Rachitsky

Simplify security | Ahrefs —Improve your website’s SEO for free — Sam Schillace is deputy CTO and corporate vice president at Microsoft. Brought to you by Teal —Your personal career growth platform | Vanta —Automate compliance. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.

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User Personas, Buyer Personas, and the Missing Link in B2B

Product Management University

If you’re in product marketing or product management, you’re likely familiar with the concept of user personas and buyer personas. These terms might even be used interchangeably in your organization to describe a product’s customers. However, user personas and buyer personas are distinctly different. From the Bottom Up.

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Positioning Jujitsu | April Dunford | BoS Conf Online Europe 2020

Business of Software Conference

April is an expert marketing practitioner turned executive consultant and author who helps technology companies make complicated products easy for customers to understand and love. She is a globally recognized expert in Positioning and Market strategy. Video and Slides below. Upcoming Events.

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Chief Product Officer: Their Superpowers and Role in SaaS Growth!

Usersnap

Well, the CPO position has certainly grown and evolved over time. In short, the CPO oversees all aspects of a product’s vision, design, and development. They are essential in creating a robust and helpful product that fills a void in the market while addressing customer feedback. of a Chief Product Officer.

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Product Positioning Strategy In Economic Volatility: Lessons From The Obviously Awesome April Dunford

Gainsight

April Dunford sat in the back of a marketing class at Northwestern University in Chicago, where her professor gave an example of a product positioning statement. If my product IS a (blank) and my competitors are (blank), then I’m a (blank), UNLIKE (blank) that does or PROVIDES (blank), and this is my benefit (blank). .

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11 Key SaaS Roles and Responsibilities in 2023

Userpilot

Product Marketing Manager: This person is tasked with developing product marketing campaigns , crafting compelling marketing messages, and coming up with ideas to retain customers. Cash Position and Flow : These metrics help CEOs track how much money is at hand, what’s coming in, and how the cash is spent.

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Hiring Your First Product Manager

The Product Coalition

Photo by Tolga Ulkan on Unsplash When I joined Twiggle as their first VP Product I was the thirteenth employee. Along with the founders (the CEO and CTO), most of the employees in the company at the time were developers. Little did I know that creating a solid product strategy takes such a major chunk of the product leader’s time.