CTO Fractional CTO Marketing Product Marketing 
Usersnap
JANUARY 12, 2022
In short, the CPO oversees all aspects of a product’s vision, design, and development. They are essential in creating a robust and helpful product that fills a void in the market while addressing customer feedback. However, their (and all product team members’) superpowers and role in SaaS growth is invaluable!
Userpilot
MAY 1, 2024
Try Userpilot and Take Your Product Management to the Next Level Get a Demo 14 Day Trial No Credit Card Required Who is Lenny Rachitsky? Lenny is a newsletter writer, podcast host, angel investor, and product consultant. If you haven’t already, ensure you speak with 5 to 10 potential customers this week.
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Userpilot
JULY 27, 2023
Product Marketing Manager: This person is tasked with developing product marketing campaigns , crafting compelling marketing messages, and coming up with ideas to retain customers. Much of the success here depends on how competent and motivated the CTO and their team is. Oversee product design.
Business of Software Conference
FEBRUARY 9, 2021
Rich Mironov // Mironov Consulting. If you don’t have a Head of Product you may suffer from: narrow focus on engineer/development productivity; underpowered product management teams; customer benefits misaligned with actual features; and lack of a realistic product strategy.
Mironov Consulting
SEPTEMBER 14, 2020
Over the last three decades, across 10 full-time jobs and 150 consulting clients, I’ve headed up product teams 18 times (mostly as interim VP ) and helped another dozen companies choose their Head of Product. Here are some patterns I’ve seen in picking successful Heads of Product. Let’s unpack.
Pragmatic Marketing
SEPTEMBER 18, 2018
Product management and product marketing professionals shouldn’t tell marketing teams how to generate leads; they should focus on problems in product growth and let marketing design the appropriate campaigns. Who must be consulted? Who is responsible? Who is informed? For example, consider RFPs.
Pragmatic Marketing
SEPTEMBER 18, 2018
Product management and product marketing professionals shouldn’t tell marketing teams how to generate leads; they should focus on problems in product growth and let marketing design the appropriate campaigns. Who must be consulted? Who is responsible? Who is informed? For example, consider RFPs.
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