Product Management Unpacked
AUGUST 8, 2018
Recently a CEO asked me if the marketing department should include product management and marketing communications. His concern was that internet/digital marketing had become so complex and such a huge task that having the responsibility of both marketing communications and product management would be difficult.
The Product Coalition
DECEMBER 11, 2023
Founded in 2006 with a unique social mission: for every pair of shoes sold, they would donate a pair to a child in need, an initiative they called “One for One.” However, despite a strong, socially motivated purpose, TOMS struggled due to a lack of focus on business value and product differentiation.
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The Accidental Product Manager
APRIL 24, 2017
You would think that if you became the product manager of something as big as an automobile, you’d be set for life. However, as Toyota’s Scion product managers are discovering, sometimes this is not the case. Scion had it’s greatest number of sales during 2006. Overall, this goal was accomplished.
BrainMates
OCTOBER 10, 2019
One of the key examples of this is when Product Managers is that they are expected to perform the role of project manager for some or all of the delivery of their product to the marketplace. OR, a project manager is expected to pick up Product Management activities. What is Product Management?
ProductPlan
SEPTEMBER 8, 2021
Eventually, Bezos realized that diversifying from strictly selling books to a broader product offering was the intelligent move in Amazon’s product strategy. Then in 2006, Amazon added AWS to the product mix. Amazon’s product strategy helped the organization gain a monopoly on all things books.
UX Planet
FEBRUARY 26, 2024
In companies with product managers or owners, they often introduce them. Tailored Tasks for Senior Roles Some comments suggest creating tasks that specifically test differentiating skills for senior roles, indicating a need for more tailored evaluation methods.
Intercom, Inc.
OCTOBER 29, 2020
I never had any plans to be at one company for that long, but I just kept doing new and different things there – I started in product management and then did a combination of product management and marketing and design. A marketer could set it up, a product manager could set it up, anyone could set it up.
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