article thumbnail

How Merging Purpose With Profit Redefines Product Roadmaps And Product Success

The Product Coalition

Founded in 2006 with a unique social mission: for every pair of shoes sold, they would donate a pair to a child in need, an initiative they called “One for One.” However, despite a strong, socially motivated purpose, TOMS struggled due to a lack of focus on business value and product differentiation. You need both.

Roadmap 125
article thumbnail

Tech proposes, Market disposes

The Product Coalition

All of these products had a huge Total Addressable Market (TAM), and were clearly Feasible, but failed to differentiate themselves in any meaningful way. Microsoft Zune Zune , the music player that also ran, launched in 2006, roughly five years after the iPod, and eventually discontinued in 2011. The Zune Is Dead.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

What Makes Amazon’s Product Strategy So Sticky?

ProductPlan

Then in 2006, Amazon added AWS to the product mix. Louis Columbus, a contributor at Forbes, notes that “Amazon’s patent portfolio is dominated by Cloud Computing, with the majority of the patents contributing to AWS’ current and future services roadmap. For Amazon, speed is a critical competitive differentiator.

article thumbnail

The Evolution of Modern Product Discovery

Product Talk

Jobs to Be Done: A Roadmap for Customer-Centered Innovation. By 2004, Microsoft was already announcing that they didn’t want to support it anymore, and by 2006 they ended support for it. The opportunities we choose to go after are what differentiate us in our market. This becomes their discovery roadmap. The Lean Startup.