Remove 2006 Remove Inbound Remove Positioning Remove Startups
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HubSpot’s Michael Redbord on staying in touch with your customers as you scale

Intercom, Inc.

You might say it’s one of the strongest advantages a startup has. Michael: Most people listening probably think of HubSpot as this inbound marketing company. We coined the term way back in 2006 when we founded the company, and a lot of our story, historically speaking, has been around marketing. And that’s a spectrum.

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Reflecting on the Intercom journey – Karen Peacock and Des Traynor in conversation

Intercom, Inc.

Frequent touch points and positive interactions will create strong relationships and build customer loyalty. And so after a few more years doing that, I left and joined a startup. At the same time, I was doing a bunch of startup advisor work. Des: It is, it’s proper startup arbitrage, I guess.