Userpilot

AUGUST 29, 2022

Engineering as marketing is an inbound marketing strategy that involves creating free useful tools for your target audience. It’s also one of the marketing traction channels that Justin Mares highlights in his book, Traction: A Startup Guide to Getting Customers. Best practices for implementing it. Real-world examples to inspire you.

Research Software 93

Research Software Engineering User Testing Marketing 93

Sachin Rekhi

MARCH 1, 2011

The area we spent the most time discussing, both during the presentation and during the discussion that followed, was how to hire great engineers for your startup. Similarly, we talked about how Netflix did a fantastic job of putting together an astonishing culture deck that certainly caused a boost to inbound recruiting with the company.

Engineering 60

Engineering Startups Inbound Presentation 60

Mixpanel

JANUARY 12, 2023

It can be incredibly insightful for early-stage companies to establish their positioning and product-market fit. For example, if you’re a company like doola , it’s important to know if your audience is searching for “start a US bank account” or “form an LLC” as you build your initial inbound funnels.

Data Visualization 115

Data Visualization User Testing Research Software Product Research 115

The Product Coalition

JULY 1, 2019

If the total number of messages is growing, this is most likely a positive sign that the company is accomplishing its mission. Similarly, every minute of video watched on YouTube is a net positive for the viewer looking for free, good content, and for the uploader. Use Data to Build a Better Startup Faster”. Barcelona?

KPI 97

KPI Data Visualization Workshop Analytic Tools 97

Userpilot

MARCH 15, 2022

GTM strategies are important because they help you build and launch better products at the right time, reducing the chances of your startup failing. It also covers how you position yourself, and what marketing strategies you employ to stand out and gain a competitive advantage. GTM strategy.

Research Software 93

Research Software Strategy Customer Experience User Testing 93

Intercom, Inc.

NOVEMBER 7, 2019

Spendesk thinks about building its company in three stages: startup, growth, and scale. But we also use new tools such as Intercom to gather intent from inbound leads, or to gather intent from outbound companies that come back to the website. How can you position your experience around onboarding, around enjoying your product?

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Intercom, Inc.

JULY 11, 2019

You might say it’s one of the strongest advantages a startup has. Michael: Most people listening probably think of HubSpot as this inbound marketing company. You now have people whose entire job is to work on the knowledge bot or on a positive way of moving tickets and demand around. And that’s a spectrum.

Customer Experience 188

Customer Experience User Testing Customer Feedback Research Software 188

PMLesson's Ace the PM Interview

FEBRUARY 20, 2019

Many top employers are looking for computer science or engineering graduates to fill PM positions, and this is an excellent route into the role. If you’re in marketing, for example, aim to work in inbound marketing, where you work on getting feedback from customers to influence the product.

Technical Advisors 40

Technical Advisors Feedback Software Product Management Product Manager 40

ProductBoard

NOVEMBER 15, 2017

User feedback and feature voting forums have existed even longer, but have a poor reputation for collecting low quality user inputs, and unreliable data due to bandwagon behavior and virtuous cycles where popular features are the best positioned to collect additional upvotes.

Customer Feedback 45

Customer Feedback User Testing Weak Development Team Feedback Software 45

Intercom, Inc.

APRIL 29, 2021

Like, say, merging the idea of a reality TV docu-series with one of the key use cases of a fast-growing B2B startup. Before, I was working in other startups, working in content marketing, doing lead generation and inbound marketing but with a strong focus on telling brand stories and creating different types of formats of content.

Marketing 118

Marketing Onboarding KPIs B2B Feedback Software 118

UX Studio

APRIL 6, 2023

As a global design agency, we collaborate with both startups and enterprises worldwide and have broad experience in nearly every niche and industry. They’ve worked with all kinds of businesses, from startups to established enterprises, in a wide variety of industries.

Research Software 52

Research Software User Testing Product Research Data Visualization 52

UX Studio

APRIL 6, 2023

As a global design agency, we collaborate with both startups and enterprises worldwide and have broad experience in nearly every niche and industry. They’ve worked with all kinds of businesses, from startups to established enterprises, in a wide variety of industries.

Research Software 52

Research Software User Testing Product Research Data Visualization 52

Oren Steinberg

MARCH 7, 2017

How can startups work with large corporations? B2B and B2B2C startups trying to sell into large corporations know this all too well: big companies like to work with other big companies. If you’re a startup or even a growth stage company trying to sell into large corporation, you lag behind larger players by sheer DNA.

Reporting Tools 40

Reporting Tools User Testing Customer Experience Feedback Software 40

Brian Balfour

JULY 18, 2017

The reason is because most startups need to keep their payback period to less than one year. They have higher ARPUs and can therefore take advantage of high CAC channels such as content marketing, inbound/inside sales, or channel partnerships. They are in the advantageous position where they also own the channel.

User Testing 65

User Testing Outbound B2B Inbound 65

Lenny Rachitsky

JANUARY 9, 2024

Subscribe now P.S. New swag drop Q: I’ve been working on my startup for a couple of years now. Most startups, and new product ideas, fail—we all know this—but it’s different when it’s your product. Cold inbound interest: You’re seeing cold inbound interest in your product.

B2C 100

B2C Customer Experience User Friction User Testing 100

Intercom, Inc.

FEBRUARY 5, 2019

When done correctly, your sales strategy will help your sales team execute with focus – SMB or enterprise, inbound or outbound, hunting or farming. Keep in mind, as your business matures from startup to scale-up, your sales strategy will need to evolve too. Let’s take inbound sales and outbound sales, for example.

Outbound 177

Outbound Strategy Inbound Customer Experience 177

Intercom, Inc.

OCTOBER 16, 2019

The classic example sees a company move from niche startup to mainstream scale-up, but it can also see companies hone their product-market fit by focusing on a more specialized, and yet more lucrative, user base. If your application is a self-service one, focus on content and inbound marketing as your primary source of leads.

Strategy 195

Strategy Customer Experience Inbound User Testing 195

Intercom, Inc.

JUNE 6, 2019

Startups building an integration strategy should start by understanding where to add value and what tools people are using to get that value today. One sure sign of a key brand is if the vast majority of your lead generation is from inbound, organic results. These are great companies with high inbound volumes.

Analytic Tools 190

Analytic Tools Data Visualization Customer Experience Inbound 190

Intercom, Inc.

APRIL 29, 2020

For businesses in similar positions, leveraging product education can be a powerful way to help customers through this time. For businesses who are in a position to help, we should thoughtfully consider our social responsibility. – created a video that distills our advice on how to handle high support volume in Intercom.

Customer Experience 228

Customer Experience User Friction Customer Feedback Data Visualization 228

Intercom, Inc.

JANUARY 16, 2019

Excerpt from “ What is the optimal structure of a startup SaaS B2B sales team? ”. It’s perfect for mature startups trying to optimize existing sales resources to tap into new markets and verticals. Is your model primarily inbound or outbound? it all “works”. Sales doesn’t need to be a cost center. Steli Efti, CEO, Close.io.

Weak Development Team 156

Weak Development Team Data Visualization Strategy User Testing 156

Userpilot

APRIL 7, 2024

Tools that can censor personally identifiable information (PII) are a net positive if not an outright necessity. Analyze data by cohort and see which of your segments behave positively and which of your segments require increased marketing efforts. Data security. Being GDPR- and CCPA-compliant can also secure a good reputation.

Data Visualization 99

Data Visualization Analytic Tools Feedback Software Reporting Tools 99

Mixpanel

FEBRUARY 23, 2021

It’s been a long-held notion in startup circles that lack of product-market fit will doom even the scrappiest of teams to fail. And beyond the anecdotal, an often-cited 2019 study CB Insights found that “no market need” was the leading reason most startups don’t succeed. ” Credit: The Lean Startup Playbook. In short, yes.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Gainsight

FEBRUARY 2, 2024

Sam Mallikarjunan, Head of Growth at HubSpot, a leader in inbound marketing and sales software, explains that teaching the user in this example to create an email campaign isn’t good enough. They’re creating great inbound marketers, with the understanding that it will make them more successful customers.

Education 52

Education User Testing Customer Experience Research Software 52

Business of Software Conference

NOVEMBER 1, 2023

Too often, startup founders spend time hoping for a miracle. ’ Goodman argues that the answer lies in focusing on two major factors – customer feedback and positive metrics. And not only are they less interested in giving some unknown startup a boost, they don’t know how to sell that product effectively.

User Testing 52

User Testing Research Software Feedback Software Customer Experience 52

Intercom, Inc.

NOVEMBER 27, 2019

It’s even garnered them an enviable position among Deloitte’s Fast50, a list of the fastest growing software companies in the UK. This is Season Two of Scale , Intercom’s podcast series on moving from startup to scale-up. A genius inbound marketing strategy. Listen to the full episode above or check out our main takeaways below.

Data Visualization 186

Data Visualization Reporting Tools Software Review User Testing 186

Business of Software Conference

MAY 21, 2020

The best candidates they have their pick of where to work and it’s really hard for small startup to compete. So, against this calibre of competition how does a small startup managed to remain competitive? There’s inbound hiring and there’s outbound hiring. Inbound hiring is when the candidate comes to you.

Technical Review 52

Technical Review Feedback Software Software Review Analytic Tools 52

Intercom, Inc.

MAY 10, 2018

Andrew’s been an angel investor and advisor for a slew of name-brand startups; however, he’s most widely known for his invaluable essays on growth. The Law of Shitty Clickthroughs” posits that successful channels will become less efficient over time , thanks to a crowding effect that exhausts potential users.

User Testing 224

User Testing Customer Experience Onboarding KPIs Customer Feedback 224

Intercom, Inc.

JANUARY 31, 2019

The process of defining your positioning strategy is not a one-and-done deal – in a crowded marketplace, it needs to be an ongoing exercise. Ambient Strategy founder and CEO April Dunford on the symptoms of weak positioning. For us, it was clear that startups and small businesses were the types of businesses we understood.

Customer Experience 165

Customer Experience Customer Feedback User Testing Weak Development Team 165

Intercom, Inc.

OCTOBER 29, 2020

Frequent touch points and positive interactions will create strong relationships and build customer loyalty. And so after a few more years doing that, I left and joined a startup. At the same time, I was doing a bunch of startup advisor work. Des: It is, it’s proper startup arbitrage, I guess.

Feedback Software 209

Feedback Software Research Software Reporting Tools User Testing 209

Pragmatic Marketing

OCTOBER 11, 2019

So I moved into that in Google when this startup had acquired and then four years ago, I joined HubSpot, to really, really focus on that. I've seen some startups and some companies do a launch every week, for instance. There is the messaging and positioning that we've built, there's information around the target market.

Product launches 70

Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

So I moved into that in Google when this startup had acquired and then four years ago, I joined HubSpot, to really, really focus on that. I've seen some startups and some companies do a launch every week, for instance. There is the messaging and positioning that we've built, there's information around the target market.

Product launches 70

Product launches Research Software User Testing Product Research 70

NextBigWhat

OCTOBER 30, 2020

Blitzscaling: An execution framework that prioritizes speed over efficiency and allows a company to go from “Startup” to “Scaleup” at a furious pace that captures the market. For a startup to move very fast, it must take on far more risk than a company going through the normal. Burn multiple under 1X is good.

User Testing 52

User Testing Reporting Tools Product Management Product Manager 52

ProductPlan

MARCH 5, 2019

You have a huge pile of leads based on inbound and outbound marketing, the pool is winnowed down based on their interest, ability to pay, etc., You have a massive pool of candidates proactively applying for an open position or recruited by headhunters, human resources, or the hiring manager themselves. Sounds familiar, right?

Technical Review 67

Technical Review User Testing Product Management Product Manager 67

freshtrax

SEPTEMBER 24, 2019

A: New leads relied on the usual forms of networking, inbound marketing activities, and events. and cybersecurity startup Unbotify in February 2019. A: Many startups initially hire a sales director who is a potential candidate for the general manager position. How did Adjust generate leads outside of the gaming industry?

Analytic Tools 97

Analytic Tools Research Software Feedback Software User Testing 97

Intercom, Inc.

NOVEMBER 23, 2022

For the next decade, he ran ProfitWell as a bootstrapped startup, slowly growing its reach until earlier this year, he sold the company to Paddle , a billing and payments company, in a $200 million deal. Like all things, I had overwhelmingly positive responses, but I fixated in the four or five people who didn’t like it.

Research Software 118

Research Software Analytic Tools Feedback Software Software Review 118

Business of Software Conference

JANUARY 16, 2020

In this BoS Talk April shows you how important positioning is to your product and how you can be doing yourself a great injustice just by positioning incorrectly. April Dunford (Founder/CEO, Ambient Strategy) – Positioning for Growth: How To Make Complex Products Obviously Awesome from Business of Software Conference.

Positioning 108

Positioning Analytic Tools Reporting Tools Research Software 108

Intercom, Inc.

DECEMBER 12, 2018

It’s probably overkill for a smaller business, but if you’re moving from startup to scale-up, Marketo is perfect for those looking to grow and market to a large audience with a high degree of segmentation. In fact, they often have little insight into whether or not reps have actually advanced inbound leads or not.

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223