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430: How changes in marketing are influencing products – with Ali Plonchak 

Product Innovation Educators

Since 2006 at Crossmedia, she has helped clients navigate the changing marketing landscape. Consumers are starting to recognize the societal impact media can have on consumers—positive or negative. How can we use media to deliver positive actions? To help us, Ali Plonchak is with us. Ali is the COO of Crossmedia.

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HubSpot’s Michael Redbord on staying in touch with your customers as you scale

Intercom, Inc.

Michael: Most people listening probably think of HubSpot as this inbound marketing company. We coined the term way back in 2006 when we founded the company, and a lot of our story, historically speaking, has been around marketing.

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Reflecting on the Intercom journey – Karen Peacock and Des Traynor in conversation

Intercom, Inc.

Frequent touch points and positive interactions will create strong relationships and build customer loyalty. Frequent touch points and frequent positive interactions. I have not been to San Francisco this year and this will be the first time since 2006 that I haven’t been to San Francisco in a year, which is just crazy.