How To Screw Up The Launch Of A New Drug
The Accidental Product Manager
AUGUST 21, 2023
The life sciences company had developed what they thought might be a cure for the dreaded Alzheimer’s disease. The Problem With A Blockbuster Drug So let’s all agree on one thing: it can take a very long time to develop a new drug. How Did The Mistake Happen So what happened during the development of this new drug?
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