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What is Engineering as Marketing and How Can It Help You Drive Product Growth

Userpilot

Engineering as marketing is an inbound marketing strategy that involves creating free useful tools for your target audience. These tools are complimentary to your product or service meant to draw in potential customers. Users are usually problem-aware but don’t yet know they need a solution like yours.

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Bootstrapping To 10 Million – The Story Of Kovai.co

Userpilot

2,000+ customers. Several recognitions, including The Economic Times Startup Award as the 2021 Bootstrap Champ. …and the train isn’t slowing down any time soon. By leveraging content marketing and a solid professional network, Saravana Kumar grew the company from 0 to 250 customers. 5 products.

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Product Channel Fit Will Make or Break Your Growth Strategy

Brian Balfour

For virality to be a high ceiling channel, a product at a minimum needs Quick Time To Value. Value prop of the product needs to be applicable to large percentage of a user's network (branching factor). To have product channel fit with paid marketing: Quick Time To Value - Users have less patience to find value when coming from an ad.

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Top 9 Web Design Company in 2023

UX Studio

Your website’s design is crucial when you try to win over your users. Top 9 Web Design Companies UX studio Parachute Design Adchitects DD.NYC Embacy Bop Design League Design Agency Dotlogics 500 designs 1 – UX studio Award-winning web design company creating impactful experiences and powerful sites for all industries.

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Top 9 Web Design Company in 2023

UX Studio

Your website’s design is crucial when you try to win over your users. UX studio Award-winning web design company creating impactful experiences and powerful sites for all industries. As a global design agency, we collaborate with both startups and enterprises worldwide and have broad experience in nearly every niche and industry.

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Andrew Chen on finding the “fresh powder” in growth

Intercom, Inc.

He’s written more than 650 of them over the past decade and has been featured and quoted in The New York Times, Fortune, Wired and Wall Street Journal. Short on time? The Law of Shitty Clickthroughs” posits that successful channels will become less efficient over time , thanks to a crowding effect that exhausts potential users.

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STICKY POST: All Talks From Business of Software Conferences in One Place

Business of Software Conference

Shawn Anderson & Shane Corellian: Alternative Marketing, or “Oops I Did A Marketing” Ayat Shukairy: Why “Customer First” Fails & What To Do About It. Tim Barker: “It Was The Best Of Times, It Was The Worst Of Times” – Every CEO Ever. Haiyan Zhang: Innovating User Experiences.