The Product Coalition

MARCH 3, 2023

Time to prioritize the whole Customer Journey (CJ). Products that delight customers and fuel growth loops are essential. But with the rise of digital channels, customers interact with businesses in multiple ways that drive the overall experience. It’s about Customer-Led Growth.

Customer Experience 126

Customer Experience Customer Feedback User Testing User Friction 126

Intercom, Inc.

JUNE 23, 2020

The internet is moving more businesses and people online, and driving a huge increase in inbound support volume. Meanwhile customer expectations are rising – they expect better experiences and immediate support resolutions. Customer support is undergoing massive, irreversible change. The Conversational Support Funnel.

Customer Communications 245

Customer Communications Customer Experience User Testing Inbound 245

Intercom, Inc.

APRIL 5, 2022

When it comes to customer support, there’s no substitute for the personal approach. That’s why we’re excited to introduce Intercom Switch: the easiest way to move inbound call volume to messaging. We work to ensure customers get the answers they need quickly, and your support team saves time. 6 reasons to Switch.

Inbound 209

Inbound Customer Experience Reporting Tools Messaging 209

Userpilot

NOVEMBER 2, 2023

You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. TL;DR Marketing-led growth is a strategy that relies on marketing efforts to drive product growth and retain users. Most companies use all 3 strategies to some extent.

Feedback Software 88

Feedback Software Analytic Tools Research Software User Testing 88

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

B2B 95

B2B User Testing Research Software Analytic Tools 95

Intercom, Inc.

NOVEMBER 9, 2021

By allowing support teams to get ahead of known problems and provide help to customers before they need to reach out, proactive support has enabled major companies to scale their support without increasing headcount, drive down inbound conversation volumes ( in some cases by up to 80% ), and maintain incredible customer satisfaction ratings.

Customer Experience 118

Customer Experience Inbound User Testing User Friction 118

Intercom, Inc.

SEPTEMBER 22, 2020

Strong customer relationships are more important than ever for business success, but the old ways of communicating and building relationships with customers are broken. Old communication tools, like email and forms, simply don’t match the ways modern customers want to talk, connect, and receive help.

Inbound 211

Inbound Outbound Reporting Tools Customer Experience 211

Intercom, Inc.

SEPTEMBER 29, 2021

It’s more evident than ever that the key to strong, scalable customer support that both delights your customers and moves the needle for your business boils down to one thing: creating a support experience that strikes the right balance between being personal and efficient. Identifying opportunities for growth.

Feedback Software 193

Feedback Software Customer Experience User Testing Customer Feedback 193

Userpilot

MAY 3, 2022

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Inbound works really well for smaller SaaS businesses, whether B2B or B2C. Pair that with in-app communication and you’ve got a pretty good marketing strategy. Narrower target audience with higher customer lifetime value.

Enterprise 89

Enterprise Strategy Marketing Outbound 89

Intercom, Inc.

FEBRUARY 5, 2019

Developing a sales strategy is one of the core activities every business will have to undertake. You can delay it until you’ve acquired your first 100 or 1,000 customers, but at some point you’ll need to find sustainable traction in the market. A well defined sales strategy is your path to meaningful, sustainable growth.

Outbound 177

Outbound Strategy Inbound Customer Experience 177

Userpilot

APRIL 7, 2024

When it comes to boosting your product growth, user tracking tools can make your life a lot easier. They offer insights into product performance , what your users are doing inside your product, and why they are doing it. Userpilot is the best user journey-tracking tool for web analytics. What is user tracking?

Data Visualization 83

Data Visualization Analytic Tools Feedback Software Reporting Tools 83

Gainsight

OCTOBER 23, 2019

If you’re familiar with HubSpot, then the word that probably comes to mind is “inbound.”. In 2018, based on a new set of observations, we decided to update one of the core concepts of inbound marketing. Building this experience is how we decided to grow better at HubSpot, and match the modern buyer’s behaviors with our business.

Inbound 55

Inbound User Testing Customer Experience Customer Feedback 55

The Product Coalition

MARCH 23, 2018

I have traditionally been a believer that any form of marketing other than what is classified as, “Inbound” is typically a waste of money and time. As I think about it however, I actually think that this idea of, “Inbound marketing” is actually a bit ridiculous. Delight over time.”

Inbound 60

Inbound Marketing Outbound Customer Experience 60

Intercom, Inc.

OCTOBER 16, 2019

However, that doesn’t necessarily mean a “pivot”, but more often the evolution is a shifting business model as the company scales and the user base grows and changes. No matter the specifics of how your company adapts and grows, it’s crucial to be aware of how your pricing strategy relates to other aspects of your business.

Strategy 195

Strategy Customer Experience Inbound User Testing 195

Intercom, Inc.

SEPTEMBER 8, 2021

For so many years, customer support was seen as a cost center – the first port of call for customer complaints. Customers’ expectations of support are also changing dramatically as the support landscape continues to evolve. Long wait times and slow responses are no longer accepted as being good enough.

Reporting Tools 237

Reporting Tools Inbound Data Visualization Customer Experience 237

Intercom, Inc.

OCTOBER 12, 2022

Customer expectations are higher than ever, and businesses are struggling to keep up with the changing landscape of customer support. At Intercom, we’re committed to building a product that enables businesses to offer a world-class, personalized customer experience. Improve efficiency and response times .

Customer Experience 138

Customer Experience Inbound Customer Satisfaction Product launches 138

Userpilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? This is where the GTM strategy comes in. In this blog post, you’ll learn everything about go-to-market strategies. Successful product launches stand on the back of an effective GTM strategy. What is a go-to-market (GTM) strategy?

Research Software 78

Research Software Strategy Customer Experience User Testing 78

Userpilot

JULY 23, 2023

Whether you want to bring in more demand from marketing campaigns or retain customers through better in-app communication – the right marketing team is a must. With a proper marketing team, you can experience better conversion rates and greater demand for your product. is necessary to assess your marketing team’s success.

B2B 77

B2B Research Software Feedback Software Customer Experience 77

Intercom, Inc.

AUGUST 28, 2019

There are many reasons an organization seeks out customer feedback. Customer feedback is of obvious benefit to product managers, customer service employees, analysts, marketers, and pretty much anybody in your organization. What is customer feedback? Why is customer feedback so important? Here’s one key reason why.

Customer Feedback 218

Customer Feedback User Testing Feedback Software Customer Experience 218

Intercom, Inc.

OCTOBER 27, 2021

With increasing conversation volumes and mounting customer expectations, support teams need a way to ruthlessly optimize their support strategy for maximum efficiency and CSAT. But there was one problem – there was no quick way to gain a complete , visual view of how the funnel was working for your business.

Data Visualization 138

Data Visualization Reporting Tools Strategy Inbound 138

Userpilot

APRIL 26, 2024

Customer success is a core growth driver for any SaaS business. The SaaS market is crowded with tons of similar products and the best ones that stand out are those who delight their customers regularly. Are you wondering how to retain your customers and make them love your product? No worries! Let’s get started!

Feedback Software 56

Feedback Software Analytic Tools Research Software User Testing 56

Intercom, Inc.

JANUARY 18, 2022

Support is changing fast – it’s harder than ever to keep your best customers and agents. Last year, as the world grappled with the global pandemic, we released our first Intercom Customer Support Trends Report. Download the Intercom Customer Support Trends Report 2022. Download the Intercom Customer Support Trends Report 2022.

Reporting Tools 138

Reporting Tools User Testing Inbound Research Software 138

Intercom, Inc.

MAY 13, 2022

Customer service is the ongoing support provided to a customer throughout the entire customer journey. . You could argue that what constitutes a good customer service experience can vary by customer and industry, but there’s no denying that people’s expectations are higher than ever. .

Data Visualization 129

Data Visualization User Testing Customer Experience Customer Feedback 129

Intercom, Inc.

JUNE 7, 2022

Live chat – especially when it’s part of a modern customer communications platform that helps you make the most of every engagement – is a powerful addition to your sales tech stack. For many years, B2B companies have executed their inbound sales funnel in a traditional manner that looked a little something like this: Visitor prospects.

Inbound 245

Inbound Customer Communications Research Software Data Visualization 245

Userpilot

JULY 22, 2023

What is a land and expand strategy? In this guide, we’re going to show you how a land and expand strategy can help you grow your revenue generation from existing clients by deploying a foot-in-the-door approach with your sales team! Select the right expansion strategy for your product, business goals, and pricing model (i.e.

Feedback Software 70

Feedback Software User Testing Strategy Onboarding KPIs 70

Intercom, Inc.

FEBRUARY 1, 2022

With a new bar set for what is achievable digitally, customer expectations have grown in correlation – particularly when it comes to support, its availability, and the quality of the customer experience. . In fact, 80% of customers are more likely to do business with a company that offers personalized experiences. .

User Testing 118

User Testing Customer Experience Data Visualization Customer Feedback 118

Intercom, Inc.

MARCH 28, 2022

Second, expectations are rising for consumer-grade experiences. Whether B2C or B2B, all businesses must now deliver digital experiences that are easy to use, delightful, and personal. Not only is this what customers want (and expect), but it also will have a significant impact on revenue for businesses going forward.

Reporting Tools 228

Reporting Tools Data Visualization Customer Communications Research Software 228

Intercom, Inc.

AUGUST 17, 2021

For years, customer support was seen as a cost center, not a value driver – a necessary response to inevitable customer questions or frustrations. But now that customer experience has become a critical differentiator for modern consumers, this reactive approach to customer support is no longer good enough.

Data Visualization 156

Data Visualization Inbound User Friction Customer Experience 156

Userpilot

AUGUST 14, 2023

Are you struggling with creating an effective growth marketing strategy? You need to know what in-app communication to implement to attract, engage, and retain a bigger customer base while maximizing revenues. So let’s see how you can build a growth marketing strategy and check out the strategies involved and relevant use cases.

Onboarding KPIs 85

Onboarding KPIs Strategy Marketing User Testing 85

Intercom, Inc.

NOVEMBER 30, 2021

Customer support is more business-critical than ever. But in today’s fast-paced world, your customer support can only be as effective as the technology that underpins it. Study after study shows that the vast majority of support teams are unhappy with their current customer support tech stacks. Strategy first, technology second.

Technical Review 249

Technical Review Feedback Software Analytic Tools Reporting Tools 249

Userpilot

MAY 5, 2022

There are several reasons why a SaaS business will choose a micromarketing campaign over traditional marketing strategies to engage existing users and attract new ones. How to use micromarketing to convert trial users to paying customers and drive growth. Segment all users based on needs and user journey stages.

Research Software 89

Research Software User Testing Customer Experience Data Visualization 89

The Product Coalition

JULY 16, 2023

As a product manager , you must understand strategy and business, but your responsibilities as well as your day-to-day activities are focused more on execution. If you don’t know what they are, now is the time to start asking and make sure you get proper answers. But unfortunately, the impact you can make there is limited.

Strategy 137

Strategy Product Management Product Manager Management 137

Userpilot

AUGUST 23, 2023

A good grasp of the customer value chain is essential to product-led growth. Having a clear idea of how your solution adds value to your customers’ lives is the only way you’ll be able to clearly communicate the core benefits and get your value proposition across. What is the customer value chain concept?

User Testing 88

User Testing Customer Feedback Feedback Software User Friction 88

Intercom, Inc.

MAY 12, 2021

When it comes to supporting and engaging customers, striking the balance between personalization and efficiency is critical if you want to operate at scale. But in order to find that highly sought-after sweet spot, you need to deeply understand your customers’ experiences with your product – and their expectations.

Data Visualization 118

Data Visualization Customer Communications Reporting Tools Customer Feedback 118

Alchemer Mobile

MAY 27, 2020

We’re also adopting new shopping strategies such as using delivery services and curbside pickup. Knowing where apps like yours stood last year in terms of customer engagement, surveys, in-app feedback, ratings and reviews, and other mobile KPIs can help you gain context to better understand where your brand stands today. ?

Feedback Software 147

Feedback Software User Testing Customer Feedback Customer Experience 147

Gainsight

FEBRUARY 2, 2024

The customer success landscape has changed. Technology companies are producing more complex software, which can often overwhelm customers during the onboarding process. As a result, it’s common for these customers to quickly abandon new platforms. In short, customer training leads to customer retention.

Education 52

Education User Testing Customer Experience Research Software 52

Intercom, Inc.

FEBRUARY 10, 2022

Customer support has never been a walk in the park. To keep up with these changes, last year we released our first Intercom Customer Support Trends Report. To keep up with these changes, last year we released our first Intercom Customer Support Trends Report. Shawn Carter , Customer Care Team lead at Aircall.

Reporting Tools 211

Reporting Tools Research Software Feedback Software User Testing 211