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What is Engineering as Marketing and How Can It Help You Drive Product Growth

Userpilot

Engineering as marketing is an inbound marketing strategy that involves creating free useful tools for your target audience. You can then use that score to make product improvements, find patterns in user behavior, and send relevant in-app messages to specific segments. Best practices for implementing it. Let’s get started.

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STICKY POST: All Talks From Business of Software Conferences in One Place

Business of Software Conference

Claire Suellentrop: Get Out Of The Echo Chamber: How To Use JTBD To Perfect Your Product’s Messaging. Rand Fishkin: Helping Customers Find You Online – The Ever Changing World of Inbound Marketing. Talks from BoS USA 2007 – Unrecorded :-(. Isa Watson: Making Workplaces Work For Humans. Talks from BoS EU 2014.

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“It Was The Best Of Times, It Was The Worst Of Times” – Every CEO Ever | Tim Barker, DataSift | BoS Europe 2018

Business of Software Conference

We also drove a huge amount of inbound. The remainder of them in our San Francisco office our CTO in Reading, and the benefit of that was whether it was good news or bad news we had local strong leadership that I totally trusted and do today to retell our message there as well. We had high relevance. This is a B2B product.