Userpilot

AUGUST 29, 2022

Engineering as marketing is an inbound marketing strategy that involves creating free useful tools for your target audience. You can then use that score to make product improvements, find patterns in user behavior, and send relevant in-app messages to specific segments. Best practices for implementing it. Let’s get started.

Research Software 98

Research Software Engineering User Testing Marketing 98

Business of Software Conference

JULY 26, 2016

Claire Suellentrop: Get Out Of The Echo Chamber: How To Use JTBD To Perfect Your Product’s Messaging. Des Traynor: Product Strategy is About Saying “No” Revisited. Rand Fishkin: Helping Customers Find You Online – The Ever Changing World of Inbound Marketing. Noah Kagan: Rogue marketing strategies.

Weak Development Team 70

Weak Development Team Data Visualization Customer Feedback User Testing 70

Business of Software Conference

NOVEMBER 19, 2019

We also drove a huge amount of inbound. I think the main thing was… what is it they say, often tactics drives strategy? The short answer to the question is tactics drive strategy. We partnered with Tumblr, WordPress, bit.ly, a whole load of companies that had public data that we can help other companies gain insight from.

Customer Experience 8

Customer Experience Analytic Tools Weak Development Team Data Visualization 8