Userpilot

AUGUST 29, 2022

Engineering as marketing is an inbound marketing strategy that involves creating free useful tools for your target audience. These tools are complimentary to your product or service meant to draw in potential customers. It helps you raise brand awareness with potential customers, generate leads, improve SEO and build customer love.

Research Software 98

Research Software Engineering User Testing Marketing 98

Business of Software Conference

JULY 26, 2016

Shawn Anderson & Shane Corellian: Alternative Marketing, or “Oops I Did A Marketing” Ayat Shukairy: Why “Customer First” Fails & What To Do About It. Claire Suellentrop: Get Out Of The Echo Chamber: How To Use JTBD To Perfect Your Product’s Messaging. Haiyan Zhang: Innovating User Experiences.

Weak Development Team 70

Weak Development Team Data Visualization Customer Feedback User Testing 70

Business of Software Conference

NOVEMBER 19, 2019

We partnered with Tumblr, WordPress, bit.ly, a whole load of companies that had public data that we can help other companies gain insight from. We also drove a huge amount of inbound. And we still have customers today that started on $10 plan and now spend perhaps $50,000 a month with us. We had high relevance. Developers!

Customer Experience 8

Customer Experience Analytic Tools Weak Development Team Data Visualization 8