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What is Engineering as Marketing and How Can It Help You Drive Product Growth

Userpilot

Engineering as marketing is an inbound marketing strategy that involves creating free useful tools for your target audience. These tools are complimentary to your product or service meant to draw in potential customers. It helps you raise brand awareness with potential customers, generate leads, improve SEO and build customer love.

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Top 9 Web Design Company in 2023

UX Studio

Your website’s design is crucial when you try to win over your users. As a global design agency, we collaborate with both startups and enterprises worldwide and have broad experience in nearly every niche and industry. We accomplish this by putting UX research to use, which leads to enhanced, user-centric design.

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Top 9 Web Design Company in 2023

UX Studio

Your website’s design is crucial when you try to win over your users. As a global design agency, we collaborate with both startups and enterprises worldwide and have broad experience in nearly every niche and industry. We accomplish this by putting UX research to use, which leads to enhanced, user-centric design.

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Andrew Chen on finding the “fresh powder” in growth

Intercom, Inc.

Andrew’s been an angel investor and advisor for a slew of name-brand startups; however, he’s most widely known for his invaluable essays on growth. The Law of Shitty Clickthroughs” posits that successful channels will become less efficient over time , thanks to a crowding effect that exhausts potential users.

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STICKY POST: All Talks From Business of Software Conferences in One Place

Business of Software Conference

Shawn Anderson & Shane Corellian: Alternative Marketing, or “Oops I Did A Marketing” Ayat Shukairy: Why “Customer First” Fails & What To Do About It. Matt Wensing: 1 Startup In 10 Years vs 1,000 Startups in 10 Minutes. Rahul Vohra: The Product-Market Fit Engine. Eric Ries: The Startup Way.

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Podcast Q&A: Dropbox’s viral growth, Uber’s tricky funnels, and future growth channels

Andrew Chen

When your users go through a high-consideration, high-intent signup funnel , like Uber drivers, the key to growth is understanding where folks fall off along the way and finding ways to simplify or shorten that process. “The I’ve known Marc and Ben for a long time, and they originally seed-funded a startup of mine many years ago.

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“It Was The Best Of Times, It Was The Worst Of Times” – Every CEO Ever | Tim Barker, DataSift | BoS Europe 2018

Business of Software Conference

Tim Barker has established three startups and has seen the ups and downs of the startup journey, from his first business being acquired by Salesforce – where he spent five years in the formative age of cloud computing – to his current company DataSift being acquired by Meltwater in 2018. Tim Barker, CEO, DataSift.