2007 Market Research Product launches Roadmap 
PMLesson's Ace the PM Interview
APRIL 25, 2022
Sample Answer: The Barnes and Noble Nook e-reader is a great product not being marketed well. Although Amazon had a competitive advantage in 2007 with the Kindle, the Nook missed a big opportunity. Had B&N marketed the nook more creatively, I believe it could have been successful.
Business of Software Conference
MARCH 24, 2021
The launch of Hey, Basecamp’s new email service, has become one of the most talked about product launches of 2020- not least because of the very public fight with the Apple store. In this talk, recorded online at BoS Conf Online USA, Jason talks about the conception, design and launch of Hey email. Jason Fried Yeah.
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