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Upcoming Speaking Engagements

Bain Public

Flash Belt 2008, Minneapolis, U.S. Flash Forward 2008, San Francisco, U.S. FITC Toronto 2008, Canada FITC Toronto 2007, Canada Flash Belt 2007, Minneapolis, U.S. Flash Forward 2007, Boston, U.S. FITC Winnipeg 2006, Canada FITC Toronto 2006, Canada FITC Toronto 2005, Canada Flash Forward 2005, New York, U.S.

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Effective Strategies to Predict Churn in SaaS

Userpilot

Common reasons for churn: Product-market fit failure. Product pricing plan weak points. Use a churn prediction model (The machine learning model works best). P/M failure means you’re attracting customers that can’t find value in your product, hence they drop off early in the customer journey.

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12 Types of Minimum Viable Product With Their Pros and Cons

Userpilot

A form of minimum viable product MVP designed to attract customers up front and raise money to actually build the product prior to launch. not something like machine learning) Behind the scenes, there’s lots of manual processing. #12 If you want to generate a buzz and market your idea, use a crowdfunding-style MVP.

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8 B2B SaaS Marketing Tactics to Try in 2021 [Ft. Hubspot, Neil Patel, Kontentino & More!]

Userpilot

Hubspot, one of the leading content marketing platforms, pioneered webinars all the way back in 2008. In only 4 years the number of customers that used their product went from 317 to 10,000. The company has built 9 businesses since 2012, ventures that range from music law contracts to artificial intelligence chatbots.

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STICKY POST: All Talks From Business of Software Conferences in One Place

Business of Software Conference

Rahul Vohra: The Product-Market Fit Engine. Claire Suellentrop: Get Out Of The Echo Chamber: How To Use JTBD To Perfect Your Product’s Messaging. Peter Coppinger: From Happy Consultant Developer to Unhappy Product CEO. Azeem Azhar: Should We Be Worried About AI and Machine Learning?