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Sales Hacker?s Max Altschuler on selling more with less

Intercom, Inc.

But I couldn’t raise the money for the startup; this was 2009, right after the recession. Is it transitioning from inbound to outbound sales? Max: For the most part, it’s outbound efficiency. Are you doing outbound? Is it getting their stack right? A lot of my advising is actually around hiring.

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