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But I couldn’t raise the money for the startup; this was 2009, right after the recession. Is it transitioning from inbound to outbound sales? Salespeople might have to do some of that today, but more frequently they’re doing things like writing outbound email, or they’re having inbound conversations inside of a messenger.
And so when that plane landed on the Hudson River back in 2009, the news broke on our website called TweetMeme. We also drove a huge amount of inbound. We didn’t start with this proposition. We actually started with a proposition to build a news site that was powered by Twitter. We had high relevance. This is a B2B product.
Rand Fishkin: Helping Customers Find You Online – The Ever Changing World of Inbound Marketing. Talks from BoS USA 2009. Shane Snow: How Hackers & Innovators Accelerate Success. Chris Savage: The Three Mistakes that Defined Our Company. Joel Gascoigne: Can You Build a Business Without Compromising Your Principles?
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