Intercom, Inc.

JUNE 21, 2018

That means your focus should be on building the right customer profile and developing precise messaging to reach them. But I couldn’t raise the money for the startup; this was 2009, right after the recession. Is it transitioning from inbound to outbound sales? What are the biggest areas where they’re struggling?

Outbound 183

Outbound Technical Advisors Weak Development Team Product Research 183

Business of Software Conference

JULY 26, 2016

Claire Suellentrop: Get Out Of The Echo Chamber: How To Use JTBD To Perfect Your Product’s Messaging. Rand Fishkin: Helping Customers Find You Online – The Ever Changing World of Inbound Marketing. Talks from BoS USA 2009. Isa Watson: Making Workplaces Work For Humans. Rahul Vohra: The Product-Market Fit Engine.

Weak Development Team 70

Weak Development Team Data Visualization Customer Feedback User Testing 70

Business of Software Conference

NOVEMBER 19, 2019

And so when that plane landed on the Hudson River back in 2009, the news broke on our website called TweetMeme. We also drove a huge amount of inbound. We didn’t start with this proposition. We actually started with a proposition to build a news site that was powered by Twitter. We had high relevance. This is a B2B product.

Customer Experience 8

Customer Experience Analytic Tools Weak Development Team Data Visualization 8