Remove 2009 Remove Inbound Remove Leadership Remove Messaging
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STICKY POST: All Talks From Business of Software Conferences in One Place

Business of Software Conference

Claire Suellentrop: Get Out Of The Echo Chamber: How To Use JTBD To Perfect Your Product’s Messaging. Rand Fishkin: Helping Customers Find You Online – The Ever Changing World of Inbound Marketing. Scott Farquhar: Leadership in Crisis – When Stuff Gets Real. Talks from BoS USA 2009. When should we care?

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“It Was The Best Of Times, It Was The Worst Of Times” – Every CEO Ever | Tim Barker, DataSift | BoS Europe 2018

Business of Software Conference

And so when that plane landed on the Hudson River back in 2009, the news broke on our website called TweetMeme. We also drove a huge amount of inbound. And that really is an ethos for a leadership style that you want. We didn’t start with this proposition. We had high relevance. This is a B2B product.