Remove 2009 Remove Messaging Remove Naming Remove Weak Development Team
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Growth, Funding, Pivotal Moments and the Evolution of Adzerk to Kevel

Business of Software Conference

Some of the BoS talks that had an impact on his company, including changing its name to Kevel. So, this was focused on software developers, specifically, for dotnet software developers, this very small ad network, I ran those ad networks for a couple years, and realized that that was a terrible business. 2:43 Mark: Yeah.

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Upsides to unshipping: The art of removing features and products

Mixpanel

Teams are praised whenever they release a new feature (or product) to their customers. Employees on these teams likely felt proud to share something new with the world and maybe even posted their accomplishment on LinkedIn to spread the word and celebrate. Previously, he led growth and product teams at Instacart and Zynga.

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Build Iron Man Suits, Not Terminators | Carl Ryden, PrecisionLender | BoS Europe 2018

Business of Software Conference

We started our company in May of 2009 with quite literally a blank screen and a blinking cursor. We had made a bad hire. He called the system the on-line system which proves he’s a great engineer, cause that’s a dumb name. It’s one I’ve been a part of for quite some time. We were struggling.

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A Guide to Customer Retention: 14 Proven Strategies to Retain More SaaS Customers

Userpilot

Personalize your messaging 13. Be consistent in your messaging and positioning 14. Align your team incentives around retention Conclusion. Businesses with consistent, personalized messaging that address customer concerns pre-emptively through a support center and blog content tend to have strong retention.

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Leading A High-Growth Company | David Cancel, Drift | BoS USA 2018

Business of Software Conference

Originally software engineer, long time ago no one on my team believes that anymore that I ever coded and then have started five companies and Drift is the fifth. But you know in 2009 we started performing two thousand like 18 months later. ML : Describe David Cancel. DC : In 30 seconds? ML : Fantastic. What was the first company?

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“Oops, I Did A Marketing” | Shawn Anderson & Shane Corellian, PDQ.com | BoS USA 2018

Business of Software Conference

Last names notwithstanding we actually are identical twin brothers. We thought ‘Hey we’re on the right trajectory’ and then 2009 came and we thought ‘Oh crap this is going somewhere very bad.’ Your name is Shane or Shawn. And this helped our marketing message like you would not believe. Transcript.