Remove 2009 Remove Product Marketing Remove Research Software Remove Testing
article thumbnail

What Is A SaaS Product Growth Strategy? [Examples Included]

Userpilot

Is a SaaS product growth strategy essential to a modern business’s survival? What SaaS product growth strategies can you implement to get there? That's exactly what we'll cover in this article: what is a SaaS product growth strategy and what are the main growth strategy types. Table of Contents.

article thumbnail

What is Message Testing and How to Use it to Test Your Copywriting Performance?

Userpilot

A continuous message testing process is essential for getting the most out of your product marketing efforts. The goal is to ensure that all of your target customers have a clear understanding of your product, brand, and services you offer. There are several ways of carrying out message testing.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

On Product Marketing at Uber

Pragmatic Marketing

Founded in 2009 and officially launched in 2011, Uber Technologies Inc. revolutionized the direct transportation market. Since its start, the American multinational company has introduced new services in addition to its ridesharing service, including food delivery and a micromobility system with electric bikes and scooters.

article thumbnail

On Product Marketing at Uber

Pragmatic Marketing

Founded in 2009 and officially launched in 2011, Uber Technologies Inc. revolutionized the direct transportation market. Since its start, the American multinational company has introduced new services in addition to its ridesharing service, including food delivery and a micromobility system with electric bikes and scooters.

article thumbnail

Onboarding Gamification – a 4 Step Formula to Gamify Your User Onboarding and Double Your Activation Without Coding

Userpilot

Both appeal to the reward system in your brain, and flood it with dopamine. Making your first encounter with a product fun encourages you to return as well. SaaS products took note – and started using the same principles to encourage their users to adopt their tools. Source: Facebook. Source: ClickUp.

article thumbnail

Finding the Truth Behind MVPs

Melissa Perri

A Successful Start I learned about Minimum Viable Products like 99% of other Product Managers - through The Lean Startup by Eric Ries. Testing products before you build them? He wanted to implement a Twitter-like feed so that the celebrities, who sold products on our site, could also post about their lives.

article thumbnail

Learning from Failure: Product Manager Style

The Product Coalition

Atari also elected to skip audience testing due to the time constraints, trusting instead that the popularity of the IP and a timely seasonal release would boost sales. Thanks to the success of the original Peek, TwitterPeek was released shortly after in 2009 receiving a much frostier reception. Customer research is everything.