446: Winning at new products – with Bob Cooper, PhD
Product Innovation Educators
JULY 17, 2023
Some companies will retreat and cut their spending by cutting bolder long-term innovations, and we saw in the recession around 2010 that was a bad strategy. It’s a combination of IT software and LEGO blocks. ” The team got into iterative development or Agile Stage Gate, and it worked very well. [17:46]
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