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What Is Developer Marketing? [Best Practices & Examples Included]

Userpilot

In short, developer marketing is more than just capturing the attention of software developers and getting them to use your product. Developer marketing is a set of strategies and tactics designed to connect, attract, and incentivize developers to adopt your product. million from 2010. Let’s get started!

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Telerik Retiring: Alternatives and Next Steps for Software Usage Analytics Customers

Revulytics

The Telerik Platform is retiring on May 10, 2018 (“retiring products that have served their purpose”). Easy-to-use dashboards let you align product and marketing strategies. Metrics and Reporting You Expect (and More). Using Telerik to track trends or any of these metrics? Feature usage. Installations. OS version.

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What the SaaS Collapse Means for Every Leader

Gainsight

In-app communications to drive customer success from inside your product. Companies will want fewer vendors, so if you have a product suite, there is a chance to increase your “share of wallet.” While marketing leaders often have a broad remit, inevitably the top metric in boom times is “new logo pipeline.”

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What is Secondary and Tertiary Onboarding, and Why You Should See Onboarding As a Continuous Education Loop

Userpilot

Learn why you should ditch your product tours, embrace primary, secondary and tertiary onboarding instead, and love onboarding experiments. The whole point of onboarding is to push someone down the user journey , which means you shouldn’t stop at new user activation. “Should we just do a product tour?

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What is Customer Effort Score (CES): The Ultimate Guide to Measuring and Improving CES

Userpilot

Are you looking for an effective metric to measure user sentiment ? If that’s the case, you’ll find Customer Effort Score or CES the perfect metric for your SaaS business. But how can a single metric possibly help you monitor customer loyalty? You’ll have to read the rest of the post to find out. how you can measure it.

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Build Iron Man Suits, Not Terminators | Carl Ryden, PrecisionLender | BoS Europe 2018

Business of Software Conference

And as we’re working through, building our product, we released it January 1st 2010 and since then we’ve added probably 250 banks around the world. We built a product that serves commercial bankers, the commercial relationship managers and they’re an interesting lot. I spend some time with them I say.