Remove 2010 Remove Inbound Remove Marketing Remove Weak Development Team
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HubSpot’s Michael Redbord on staying in touch with your customers as you scale

Intercom, Inc.

But as the business becomes more successful – and there are resources to build a support team – additional layers begin to separate executives from their customers. Since 2010, he’s helped the company grow to more than 40,000 customers and helped scale the support team to more than 500 employees to assist those users.

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Customer Education & Training: The Investment That Keeps on Giving

Gainsight

A marketing professional may get excited about creating an email campaign through an email software solution, for example, but she will be very excited when they improve their conversion rates after a simple change to the message. Teaching a new customer how to use your product is an excellent way to shape your product development roadmap.

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Reflecting on the Intercom journey – Karen Peacock and Des Traynor in conversation

Intercom, Inc.

Think about what you could be doing to bring more diversity into your teams and be more inclusive as a company, and go actively out of your way in order to achieve set goals. I usually do them with Paul or people from the product teams – it’s much more fun to be on a podcast with your boss. Be open-minded.

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STICKY POST: All Talks From Business of Software Conferences in One Place

Business of Software Conference

Mikey Trafton: How To Manage Your Badass Team. Bethany Pagels-Minor: The Many Flavors Of Agile – What’s The Right One For Your Team? Shawn Anderson & Shane Corellian: Alternative Marketing, or “Oops I Did A Marketing” Ayat Shukairy: Why “Customer First” Fails & What To Do About It.