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Growth Hacking with Customer Journey Mapping and AAARRR Funnel

Userpilot

The term “growth hacking” was coined by Sean Ellis in 2010 after he used this strategy to ignite unstoppable growth for Dropbox, LogMeIn, and other successful startups. The AAARRR funnel is a great tool for keeping an eye on important metrics like acquisition and retention rates. Break down silos.

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He helped shape WallStreetBets. Now Kevin Xu is betting on his own social app.

Mixpanel

Kevin Xu is an engineer-turned-product manager with experience at big tech companies like Google and Stripe. Read on for our conversation with Xu about finding product-market fit when you’re the ideal user, growing a following vs. growing an app, and what the future of social media looks like. They say write what you know.

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Telerik Retiring: Alternatives and Next Steps for Software Usage Analytics Customers

Revulytics

The Telerik Platform is retiring on May 10, 2018 (“retiring products that have served their purpose”). Easy-to-use dashboards let you align product and marketing strategies. Metrics and Reporting You Expect (and More). Using Telerik to track trends or any of these metrics? Feature usage. Installations. OS version.

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What Is Developer Marketing? [Best Practices & Examples Included]

Userpilot

In short, developer marketing is more than just capturing the attention of software developers and getting them to use your product. Developer marketing is a set of strategies and tactics designed to connect, attract, and incentivize developers to adopt your product. million from 2010. Let’s get started!

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HubSpot’s Michael Redbord on staying in touch with your customers as you scale

Intercom, Inc.

Even as the company begins to expand, it’s important to prioritize these one-to-one conversations because understanding how your users interact with your product is actually the key to healthy growth. So the aim of this product is to enable that virtuous cycle, where your customers become your best marketers. Source: HubSpot Research.

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How to Make Agile Work in Fast-Growing Startups

The Product Coalition

TL; DR: How to Make Agile Work in Fast-Growing Startups For years, I worked in several Berlin-based, fast-growing startups in my capacity as Scrum Master, agile coach, and Product Owner. Consequentially, the bias often results in micromanaging the product delivery organization. Fallacy #6: We Need a PMO for Product A PMO?—?short

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Sean Ellis on charting a path toward sustainable growth

Intercom, Inc.

Today he’s the founder and CEO at GrowthHackers , whose software, community and annual conference help teams work together to drive breakout growth results for “must have” products and services. a lot of Sean’s early focus and success there came from experimentation with onboarding. What growth hacking is and isn’t.