Bought-in and paid for: how Atlassian bridge the gap from freemium to enterprise sales
Intercom, Inc.
OCTOBER 8, 2020
She was Trello ’s very first sales hire in 2010, built the company’s sales and account management teams, and was instrumental in scaling its business from 5 million to 25 million users within two years. Right off the bat, Kristen acknowledges that the freemium model isn’t a universal cheat code for winning sales. Crowning the customer.
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