2011 Consulting Positioning Product Marketing 
bpma ProductHub
APRIL 30, 2017
It’s the expectation of a positive outcome”. These words couldn’t be more relevant to product management. But how do you develop the confidence required to lead a team of stakeholders to a positive outcome? She summarized her frameworks through her first book, “Software Product Management Essentials”, first out in 2003.
bpma ProductHub
JANUARY 3, 2017
The decade long product experience from PM at DEC to VP of PM & Marketing established her in the foundational class of PM’s in Boston. In fact, she was among the very first class of the highly regarded Product Management certification from the Association of International Product Marketing and Management (AIPMM).
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Mind the Product
APRIL 18, 2017
Jeff and Josh are experienced digital product design leaders, and co-authors of Lean UX: Applying Lean Principles to Improve User Experience and Sense & Respond, How Successful Organizations Listen to Customers and Create New Products Continuously. Nate Walkingshaw, Author and CXO Pluralsight.
UX Studio: Product Management
SEPTEMBER 16, 2021
As an expert design agency, we offer product design, and user experience research services, UX consulting, and customized solutions to address our clients’ challenges. If you are looking for an experienced design studio in Berlin to help you with your product challenges, contact us. Goodpatch .
Business of Software Conference
FEBRUARY 16, 2021
In 2011 we raised money. So the first time we raised it was like $650,000, which was more than it is now because it was in 2011. 38:26 James Avery, Kevel: But I remember one of the pivotal talks, I saw at BoS and kind of tied to where Adzerk was at the time, was, we raise money and 2011, like started scaling. 2:43 Mark: Yeah.
Intercom, Inc.
OCTOBER 29, 2020
Frequent touch points and positive interactions will create strong relationships and build customer loyalty. After college, I went to work at the Boston Consulting Group, BCG, which was my first experience in business. I love building products, building teams, building companies. It clearly wasn’t taking off.
Userpilot
MARCH 5, 2021
Effectively, they had a bunch of people couch surfing through their products. Switching to a paid trial maintained their revenue growth and changed their brand positioning for the better. Switching to a paid trial is best once a company reaches the mid-market level and needs to focus more on retention than acquiring new users.
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