PMLesson's Ace the PM Interview

APRIL 19, 2020

After working in consulting, many management consultants desire to exit into and work at a tech company. If you want to learn more about the consulting role vs the product role, read this article on the topic. Ideally, you will have directly assisted a product manager on one of your projects.

Consulting 52

Consulting Technical Advisors Technical Review Analytic Tools 52

PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. That degree doesn’t have to be in marketing, but it certainly helps.

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

Business of Software Conference

MARCH 11, 2021

April is an expert marketing practitioner turned executive consultant and author who helps technology companies make complicated products easy for customers to understand and love. She is a globally recognized expert in Positioning and Market strategy. Video and Slides below. Upcoming Events. Upcoming Events.

Positioning 40

Positioning Fractional CTO CTO Consulting 40

Bain Public

MARCH 14, 2020

At Bain Public , we help build roadmaps and innovative products for early-stage companies. As a product management consultant, he acts as a coach and a mentor to his clients, providing them with frameworks that guide them toward making the best product decisions. How, you ask? Addressing the Day-to-Day Challenges.

Consulting 52

Consulting User Testing Product Management Product Manager 52

PMLesson's Ace the PM Interview

MAY 19, 2020

Product Marketing is a very new role in the industry - it sits at the intersection of product and marketing but the function influences several areas of the organization including design, sales, support, and engineering. Some starter activities to develop them: Think about a made-up product that you would love.

Product Marketing 52

Product Marketing User Testing Marketing Technical Review 52

Business of Software Conference

JUNE 21, 2019

From page 1 of Obviously Awesome: How To Nail Product Positioning So Customers Get It, Buy It, Love It , it was clear that the team at Business of Software needed to read April Dunford’s new book. As an executive consultant, April Dunford brings 25 years of marketing experience to the table with this book.

Positioning 56

Positioning Books User Testing Weak Development Team 56

Product Management University

MARCH 3, 2021

The performance of product management and the ripple effect (positive and negative) on engineering, marketing, sales and customer success is front and center this month. As Product Management Goes, So Goes the Rest of the Organization. Why You Should Give Your Product Portfolio a Good SWOT. In the Trenches FAQs.

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B2B Product Management Product Manager Magazine 130

Product Management University

NOVEMBER 17, 2020

We hope your 2020 is winding down on a positive note, all things considered. As the pandemic economy has forced all of us to completely rethink everything, we also give you a list of things to consider for product management, product marketing and sales in 2021. Enjoy the B2B Product Manager November issue.

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Magazine B2B Product Management Product Manager 130

PMLesson's Ace the PM Interview

MAY 12, 2020

Also an ex-Googler, ex-consultant, Berkeley Haas MBA and Cornell alum. In preparation for applying to Product Marketing Manager roles, the standard application suite applies: a resume, cover letter, and maybe some additional materials like references or transcripts. Want to learn how to ace the PMM interview?

Product Marketing 52

Product Marketing User Testing Marketing Research Software 52

Userpilot

AUGUST 30, 2023

Product marketing speaker. AI and product management The use of AI in product management isn’t new; small and large companies have been doing it for years. She has a knack for strategic thinking and loves SaaS in general, especially product-led growth. Keys for dealing with the intricacies of niche products.

Customer Experience 105

Customer Experience User Testing Customer Feedback Research Software 105

The Product Coalition

NOVEMBER 19, 2020

He’s been applying for positions for months and has found it nearly impossible to get an interview. More than many other roles, PM positions tend to have stringent qualifications for desired applicants. There are many people who graduated and were introduced to product management afterward. How do these people get into product?

Technical Review 164

Technical Review Product Management Product Manager Research Software 164

Userpilot

DECEMBER 18, 2022

In 2022, the most prominent trends centered around increasing product adoption , personalization of product experiences based on user attributes, and making more data-driven decisions. Product Trend 2023 no 1: AI, Machine Learning, and more Automation – the remedy to layoffs? – adds Andrea.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Product Research 98

Sachin Rekhi

APRIL 12, 2020

In Silicon Valley, we've become well-versed in the importance of finding product/market fit as the most important early pursuit for any new product or startup. Beyond product/market fit, it turns out business strategy really does matter. Counter-positioning.

Strategy 212

Strategy User Testing Technical Review Software Review 212

The Product Bistro

NOVEMBER 25, 2021

A local semiconductor equipment company was seeking a “Product Marketing Manager” for a newfangled super cool microscope to characterize photomasks, and someone they pursued wasn’t interested. I started this blog, and took a few consulting roles. But she pointed them at me. A few hundred dollars at a time.

Product Management 195

Product Management Product Manager Analytic Tools Data Visualization 195

The Review by First Round

JANUARY 13, 2022

For the past 7 years, she’s helped hundreds of companies build their positioning and brands from the ground up, both as our Marketing Expert in Residence here at First Round and in her own consulting work. Read This First. Read This First.

Branding 52

Branding Startups Marketing Consulting 52

The Product Coalition

MARCH 12, 2023

In most cases, you have never been in this position yourself before, so interviewing could be a challenge. Here are a few things to consider when you seek your next product leader. Photo by Mark Rabe on Unsplash When I started Infinify five years ago, I announced that I am offering product consulting services.

User Testing 118

User Testing Product Research Consulting Leadership 118

bpma ProductHub

APRIL 30, 2017

It’s the expectation of a positive outcome”. These words couldn’t be more relevant to product management. But how do you develop the confidence required to lead a team of stakeholders to a positive outcome? She summarized her frameworks through her first book, “Software Product Management Essentials”, first out in 2003.

Development 150

Development Product Management Product Manager Management 150

Userpilot

JUNE 20, 2023

1 Product Rantz by Userpilot Product Rantz by Userpilot. Userpilot's Product Rantz is a new release from last week. 70+ product marketing managers and product managers joined the launch event in London last week – which shows the credibility of this book in the industry. on Goodreads.

Onboarding KPIs 97

Onboarding KPIs Feedback Software Research Software Books 97

Product Management University

JULY 31, 2023

The career paths for sales engineers (SEs) and solution consultants (SCs) are wide open due to the blend of business and technical skills, sales skills and positioning expertise required to succeed in this role. Are Sales Engineers and Solution Consultants the Same? Answer RFPs – mostly the product sections.

Feedback Software 130

Feedback Software Consulting Engineering Technical Review 130

Userpilot

MARCH 8, 2022

Melissa Perri – Speaker, consultant, and teacher in Product Management. CEO of Product Labs. Melissa Perri is one of the most recognizable names in Product Management. She’s currently a consultant, speaker, and teacher in product management. Lena’s largest contributions to the Product Management field.

Technical Advisors 115

Technical Advisors Product Research Analytic Tools User Testing 115

Product Management University

DECEMBER 17, 2020

Enjoy the B2B Product Manager December issue. Blog: High-Octane Product Management. Why Storytelling Skills For Product Management & Product Marketing Are Essential for Success. Product Management Playbook. Evolving to Product-Led Growth in 5 Steps. View the magazine. In This Issue.

Magazine 130

Magazine B2B Product Management Product Manager 130

The Product Coalition

FEBRUARY 27, 2022

So you found a new position as a product leader, congratulations! Only among my consulting customers , two companies recently hired a new VP of Product. I decided to write this article to help you, product leaders, with your new position. and in product leadership positions there is so much of it!

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Weak Development Team Leadership Data Visualization Positioning 148

The Product Bistro

AUGUST 30, 2016

Written by Brian Lawley, the top man at the 280Group , a consultancy, and training organization with deep product management and product marketing skills and reputations, I was at first put off by how thin the book was. I was changing jobs, and had some time to read/hone my skills, and see what I could be missing.

Books 150

Books Product Management Product Manager Management 150

Gainsight

AUGUST 5, 2022

You learned about other roles where your experience in CS can be a springboard for those positions. If you have these in your toolbox, in addition to other skills you learn along the way, there is no doubt that you can rise to the next level of CS or transition into another position. . However, you aren’t sure of the path to get there.

Reporting Tools 59

Reporting Tools Feedback Software Technical Advisors Data Visualization 59

Alchemer Mobile

MAY 7, 2020

Customers are then able to access the Apptentive product suite to send ratings prompts, survey customers for product information, use Message Center for customer service, send notes to drive positive outcomes, and push customers to upgrade to the latest version of their app. Watch the full video here. Kin + Carta.

Feedback Software 147

Feedback Software Analytic Tools Reporting Tools Data Visualization 147

Product Innovation Educators

FEBRUARY 20, 2023

How to achieve product-market fit – for product managers This episode is sponsored by PDMA, the Product Development and Management Association. PDMA is also the longest-running professional association for product managers, leaders, and innovators, having started in 1976. Underserved needs Product: 3.

User Testing 102

User Testing Product Management Product Manager Data Visualization 102

The Product Guy

SEPTEMBER 10, 2016

Thousands of employers across all areas of product, from management to design, from digital to physical, are looking to fill positions from our community. Senior Product Manager @ Citrusbyte (New York City) Keywords: Consulting, Design, Product, Strategy, UX [link]. Check out this week’s newest, below….

Customer Experience 87

Customer Experience Product Management Product Manager Management 87

Amplitude

FEBRUARY 1, 2021

Approach your product launch with this mentality and you can both measure and maximize its impact effectively. Your Product Launch Process Starts With a Clear Goal and Crisp Positioning for your Product. Is it to generate additional revenue from existing markets? Is it to improve adoption?

Product launches 111

Product launches Strategy User Testing Product Research 111

The Product Coalition

JULY 10, 2020

While some may say that a Product Manager is ‘the CEO of the product’, that’s not entirely true. Both positions involve being the keeper of a vision, and both also have to be decision makers by curating ideas from many different sources. As a Product Manager, you have very little authority.

Product Management 109

Product Management Product Manager Management Management 109

The Product Coalition

DECEMBER 19, 2021

Little did I know that creating a solid product strategy takes such a major chunk of the product leader’s time. Most companies hire a product manager (and other positions) too late. Once you decide you need to recruit a product manager, who should it be? It usually means that the workload is already unbearable.

Product Management 175

Product Management Product Manager User Testing Weak Development Team 175

The Product Coalition

JULY 22, 2021

And so we inform them, consult them, involve them. think sales (engineers), account managers, customer success, product marketing. This will make them feel confident about the material and will make sure they know how to position themselves in meetings with customers. The ones who talk to customers for hours a day.

User Testing 158

User Testing Roadmap Messaging Leadership 158

The Product Coalition

DECEMBER 29, 2020

While it’s a myth that keeps being busted , there remains a large portion of people who believe that all Product Managers need a Computer Science degree. While this is true for some more technical positions, many successful product leaders have absolutely no background in Computer Science.) What if my product isn’t good enough?”

Technical Review 128

Technical Review Product Research Certifications Data Visualization 128

The Product Coalition

AUGUST 9, 2021

I tried the positive angle (“I see you are not happy, so tell me what you want and we’ll figure it out”), but the answers I got were nothing I could work with (“I want to work alone and for no one to ask questions about what I’m doing”). My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an How big is the gap?

Weak Development Team 158

Weak Development Team Product Management Product Manager Management 158

Userpilot

MARCH 29, 2024

Poor product-market fit. Ineffective marketing/poor marketing strategy. Complicated product. Poor product-market fit : Potential users are likely to drop off early in the sales funnel if there’s a mismatch between their needs and what your product offers; a classic sign of poor product-market fit.

Data Visualization 104

Data Visualization User Testing Analytic Tools Feedback Software 104

Product Management University

MARCH 14, 2017

Future development projects will be disproportionately spent redesigning features from prior releases instead of building new ones, causing serious injury to your competitive position. The Body Part: Product Development. The Body Part: Product Demos. The Protective Pad: Pre-Sales Consultant / Solution Engineer.

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Weak Development Team Product Management Product Manager Customer Experience 100

Userpilot

OCTOBER 31, 2022

From a marketing standpoint, it first seems like a negative persona shouldn’t be a major worry. Sure, every product marketer appreciates the importance of knowing their ideal buyer personas to help cultivate the right leads. Continue consulting your data to help you fine-tune or update your negative personas.

Feedback Software 93

Feedback Software User Testing Research Software Data Visualization 93

Innovatemap

APRIL 23, 2021

We are experts in digital product research, branding, marketing and design, so we are naturally marketing people, too. In countless conversations with prospects, we tout our ability to bring products to life. There’s a reason people come to us and say, “I’m not happy with the marketing agencies I’ve spoken with.”

Research Software 52

Research Software Product Research Customer Experience User Testing 52