Brian Balfour

AUGUST 3, 2017

As a result they've differentiated their product on the things that enterprise customers care about: customization, security, and scale (that's their Market Product Fit). As a result they've differentiated their product on “All In One” since thats what mid-market customers care about. Marketo Their market is the enterprise.

Marketing 57

Marketing Outbound User Testing Reporting Tools 57

Intercom, Inc.

OCTOBER 29, 2020

I had wanted to be in tech because I’d done a bunch of coding undergrad and engineering undergrad, and as tech started to take off in the mid to late nineties, I knew that I wanted to be in the Bay Area, in Silicon Valley. We were working together as consultants, where we basically designed and built software for other people.

Feedback Software 209

Feedback Software Research Software Reporting Tools User Testing 209

Intercom, Inc.

MARCH 29, 2022

And I’d like to talk you through some of the trends we’ve observed since 2011 and some of the beliefs that underpin what we build in Intercom. And it’s not just project management software, it’s your pizzas, it’s your taxi cabs, it’s your bookstores. Lastly, software always improves.

Feedback Software 118

Feedback Software Customer Communications Reporting Tools Events 118