Brian Balfour

AUGUST 3, 2017

As a result they've differentiated their product on the things that enterprise customers care about: customization, security, and scale (that's their Market Product Fit). As a result they've differentiated their product on “All In One” since thats what mid-market customers care about. Marketo Their market is the enterprise.

Marketing 57

Marketing Outbound User Testing Reporting Tools 57

Intercom, Inc.

OCTOBER 29, 2020

The state of tooling in 2010 or 2011 was that there was no Stripe, there was no subscription management and the idea of a SaaS economy was just nonsense. We incorporated in San Francisco on August 15th, 2011, I think. And it’s never an exciting feature, it’s not a differentiator.

Feedback Software 209

Feedback Software Research Software User Testing Reporting Tools 209

Intercom, Inc.

MARCH 29, 2022

And I’d like to talk you through some of the trends we’ve observed since 2011 and some of the beliefs that underpin what we build in Intercom. We built the first Business Messenger in 2011 because we saw so many new requirements emerge. We had an inbound sales team as well, basically quite a few groups.

Feedback Software 118

Feedback Software Customer Communications Reporting Tools Events 118