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Why Most Companies Fail At Moving Up or Down Market

Brian Balfour

When you strip away all the outer layers, they all have essentially the same core product — a tool that lets you send and automate emails to your customers and audience. As a result they've differentiated their product on the things that enterprise customers care about: customization, security, and scale (that's their Market Product Fit).

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Reflecting on the Intercom journey – Karen Peacock and Des Traynor in conversation

Intercom, Inc.

I moved out to the East Coast of the US to go to Harvard where I majored in applied math with a focus on decision systems and artificial intelligence before it was cool. And that was my first time in enterprise software – I’d spent some time in consumer software before that and did that for a few years.

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New at Intercom uncut: Watch our entire virtual launch event

Intercom, Inc.

We introduced Intercom as the Engagement OS , the customer communications platform that enables the most critical component of the modern customer journey: ongoing engagement, throughout the customer journey – from acquiring to onboarding, activating, support, and beyond. Our platform is a unified system. We’ll help.