Remove 2011 Remove Enterprise Remove Inbound Remove Product Marketing
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Why Most Companies Fail At Moving Up or Down Market

Brian Balfour

The difference between these two are not the common mantras of build a great product, product market fit is the only thing that matters, or growth hacking. When you strip away all the outer layers, they all have essentially the same core product — a tool that lets you send and automate emails to your customers and audience.

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Reflecting on the Intercom journey – Karen Peacock and Des Traynor in conversation

Intercom, Inc.

And that was my first time in enterprise software – I’d spent some time in consumer software before that and did that for a few years. The state of tooling in 2010 or 2011 was that there was no Stripe, there was no subscription management and the idea of a SaaS economy was just nonsense. At the time, we were all based in Dublin.

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STICKY POST: All Talks From Business of Software Conferences in One Place

Business of Software Conference

Rahul Vohra: The Product-Market Fit Engine. Claire Suellentrop: Get Out Of The Echo Chamber: How To Use JTBD To Perfect Your Product’s Messaging. Bruce McCarthy: Product Culture Eats Execution Culture. Bill Janeway: The Rise & Fall Of Enterprise Software. Talks from BoS USA 2011.

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“It Was The Best Of Times, It Was The Worst Of Times” – Every CEO Ever | Tim Barker, DataSift | BoS Europe 2018

Business of Software Conference

For those of you that don’t know, DataSift launched efficiently in end of 2011 with a proposition that was pretty hearty. We also drove a huge amount of inbound. This is a B2B product. But let me tell a bit about DataSift and where we started. We were partnered with the world’s social networks. We had high relevance.