Brian Balfour

JULY 12, 2017

This is part 3 in a series about the growth frameworks companies need to grow to $100M+ Part One: Introduction & Why Product Market Fit Isn't Enough. The Road to a $100M Company Doesn’t Start with Product. Which brings us to part three: Product Channel Fit. The channel does not mold to the product.

User Testing 90

User Testing Strategy Product Research Outbound 90

Userpilot

JANUARY 10, 2022

Having a good customer success team can ensure long-term, sustainable business growth while a bad one could wreck the reputation of your SaaS product. Oracle’s 2011 CEI report found that 86% of buyers are willing to pay more for a product if they have a better customer experience. Churn rate. Customer stickiness score.

Feedback Software 98

Feedback Software Analytic Tools Research Software User Testing 98

Brian Balfour

AUGUST 3, 2017

The difference between these two are not the common mantras of build a great product, product market fit is the only thing that matters, or growth hacking. As a result they've differentiated their product on “All In One” since thats what mid-market customers care about. This leads to teams ignoring the other fits.

Marketing 57

Marketing Outbound User Testing Reporting Tools 57

Business of Software Conference

JULY 26, 2016

Rahul Vohra: The Product-Market Fit Engine. Claire Suellentrop: Get Out Of The Echo Chamber: How To Use JTBD To Perfect Your Product’s Messaging. Rand Fishkin: Helping Customers Find You Online – The Ever Changing World of Inbound Marketing. Talks from BoS USA 2011. Talks from BoS EU 2014.

Weak Development Team 70

Weak Development Team Data Visualization Customer Feedback User Testing 70

Intercom, Inc.

OCTOBER 29, 2020

The state of tooling in 2010 or 2011 was that there was no Stripe, there was no subscription management and the idea of a SaaS economy was just nonsense. So we quickly had to build the product out and get actual users up and running. We incorporated in San Francisco on August 15th, 2011, I think.

Feedback Software 209

Feedback Software Research Software Reporting Tools User Testing 209

Business of Software Conference

NOVEMBER 19, 2019

For those of you that don’t know, DataSift launched efficiently in end of 2011 with a proposition that was pretty hearty. We also drove a huge amount of inbound. This is a B2B product. But let me tell a bit about DataSift and where we started. We were partnered with the world’s social networks. We had high relevance.

Customer Experience 8

Customer Experience Analytic Tools Weak Development Team Data Visualization 8

Intercom, Inc.

MARCH 29, 2022

And I’d like to talk you through some of the trends we’ve observed since 2011 and some of the beliefs that underpin what we build in Intercom. We built the first Business Messenger in 2011 because we saw so many new requirements emerge. We’re seeing a shift towards designing for end user productivity.

Feedback Software 118

Feedback Software Customer Communications Reporting Tools Events 118