Remove 2011 Remove Outbound Remove Reporting Tools
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Product Channel Fit Will Make or Break Your Growth Strategy

Brian Balfour

LinkedIn is the perfect example where over time they've achieve Product Channel Fit with Virality, UGC SEO, and different forms of Inbound and Outbound Sales. Then in early 2007, social emerged as a new channel with the Facebook platform. Then the social platforms came along and Zoosk and others emerged.

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Why Most Companies Fail At Moving Up or Down Market

Brian Balfour

When you strip away all the outer layers, they all have essentially the same core product — a tool that lets you send and automate emails to your customers and audience. Because of that, they use Outbound Sales to sell (Product Channel Fit). Because of that, they use Outbound Sales to sell (Product Channel Fit).