Business of Software Conference

NOVEMBER 1, 2023

Too often, startup founders spend time hoping for a miracle. In her 2012 BoS Talk, ‘How to negotiate the Long, Slow, SaaS Ramp of Death’, Goodman lays out the most common hurdles software founders face and how to overcome them. Like many software companies, Constant Contact started with classic, online inbound marketing strategies.

User Testing 52

User Testing Research Software Feedback Software Customer Experience 52

Gainsight

FEBRUARY 2, 2024

Sam Mallikarjunan, Head of Growth at HubSpot, a leader in inbound marketing and sales software, explains that teaching the user in this example to create an email campaign isn’t good enough. They’re creating great inbound marketers, with the understanding that it will make them more successful customers.

Education 52

Education User Testing Customer Experience Research Software 52

Intercom, Inc.

SEPTEMBER 8, 2021

When it comes to launching sales teams in hyper-growth startups, few people have walked the walk as much as Maggie Hott. “Give away your legos” and other commandments for scaling startups. I’m now Director of Sales, leading sales globally for Webflow, which is a really, really fast-growing startup.

Weak Development Team 118

Weak Development Team Feedback Software User Testing Customer Experience 118

Intercom, Inc.

OCTOBER 29, 2020

And so after a few more years doing that, I left and joined a startup. At the same time, I was doing a bunch of startup advisor work. Our best customers at the time were Silicon Valley startups, and the reason they were the best was that the dollar was significantly out-performing the euro. Karen: That’s a good value prop.

Feedback Software 209

Feedback Software Research Software Reporting Tools User Testing 209

freshtrax

SEPTEMBER 24, 2019

Founded in Germany in 2012, Adjust now covers regions all around the world with 15 global offices and close to 400 employees. However, our customer base has expanded from mobile-first companies to more traditional, national brands as mobile becomes essential to every company’s marketing strategy. How to survive as a business in Japan.

Analytic Tools 97

Analytic Tools Research Software Feedback Software User Testing 97

Intercom, Inc.

NOVEMBER 23, 2022

In 2012, looking to build something of his own, Patrick founded ProfitWell , a suite of products to help SaaS companies grow by optimizing pricing, reducing churn, and getting accurate revenue reporting. ” But not so far that it’s too weird, and it hurts our brand. Patrick: Yeah, I can take you through that thinking.

Research Software 118

Research Software Analytic Tools Feedback Software Software Review 118