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The average worldwide retention rate in mobile apps from 2012 – 2019 was less than 35%. Lenny Rachitsky (Growth PM, Airbnb) and Casey Winters (CPO, Eventbrite) launched a comprehensive benchmark report on retention recently. Forming a feedbackloop right after the first purchase could lead to repeat purchases and more revenue.
Earlier this year, I joined Andreessen Horowitz as a General Partner, where I focus on a broad spectrum of consumer startups: marketplaces, entertainment/media, and social platforms. Importantly, these loops are flows within the product that are created on top of pre-existing, large platforms. Ideally they are loops.
She is currently the co-founder of Custom Reality Services , a virtual reality (VR) production company whose first two projects, Across the Line (2016) and Ashe ’68 (2019), premiered at the Sundance Film Festival. Keller is the recipient of the Silvertip PwC Entrepreneurship Award and Speech Technology’s Luminary Award.
She is currently the co-founder of Custom Reality Services , a virtual reality (VR) production company whose first two projects, Across the Line (2016) and Ashe ’68 (2019), premiered at the Sundance Film Festival. Keller is the recipient of the Silvertip PwC Entrepreneurship Award and Speech Technology’s Luminary Award.
I moved out to the East Coast of the US to go to Harvard where I majored in applied math with a focus on decision systems and artificial intelligence before it was cool. And that was my first time in enterprise software – I’d spent some time in consumer software before that and did that for a few years.
No wonder the consumer investment team ended up digging into this trend by doing a market map report — the analysis led by Li Jin and including work from myself, Connie Chan, and others. The report covers things in more detail at the end, but that’s the tldr; from an investment standpoint. Thanks, Andrew.
No wonder the consumer investment team ended up digging into this trend by doing a market map report — the analysis led by Li Jin, Avery Segal and Bennett Carroccio, including work from myself, Connie Chan, and others. The report covers things in more detail at the end, but that’s the tldr; from an investment standpoint.
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