How to Use Cohort Analysis to Master Product Retention
Indicative
OCTOBER 22, 2020
The average worldwide retention rate in mobile apps from 2012 – 2019 was less than 35%. Lenny Rachitsky (Growth PM, Airbnb) and Casey Winters (CPO, Eventbrite) launched a comprehensive benchmark report on retention recently. Forming a feedback loop right after the first purchase could lead to repeat purchases and more revenue.
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