Brian Balfour

JULY 12, 2017

This is part 3 in a series about the growth frameworks companies need to grow to $100M+ Part One: Introduction & Why Product Market Fit Isn't Enough. The Road to a $100M Company Doesn’t Start with Product. This is part three in a series about 4 Frameworks To Grow To $100M+. You can't think about them in silos.

User Testing 90

User Testing Strategy Product Research Outbound 90

Brian Balfour

AUGUST 3, 2017

This is part five in a series about 4 Frameworks To Grow To $100M+. The difference between these two are not the common mantras of build a great product, product market fit is the only thing that matters, or growth hacking. One of the reasons were they hit product channel fit.

Marketing 57

Marketing Outbound User Testing Reporting Tools 57

Product Innovation Educators

JULY 6, 2020

How product managers can boost innovation in companies large and small. In 2012 I read a book titled, Startup Owner’s Manual: The Step-by-Step Guide for Building a Great Company. It tied together many of my experiences and I helped me put them into a framework. It’s a book that spoke to me.

Startups 88

Startups User Testing Customer Experience Development 88

Intercom, Inc.

OCTOBER 15, 2020

As a visual thinker, teacher, and creator, Moesta has worked on and helped launch more than 3,500 new products, services, and businesses across nearly every industry. Our previous conversations with Bob have covered how to unpack customer motivations and the Jobs-To-Be-Done framework (of which he was one of the principal architects).

Research Software 265

Research Software Feedback Software User Testing Customer Experience 265

Andrew Chen

NOVEMBER 1, 2018

If you look at Google Trends, you’ll see that “growth hacking” all of a sudden became a term people in the industry were interested, and were searching for, in 2012. As part of that, as folks search for important concepts like “product market fit” and “user growth” – my essays are often on the front page.

Onboarding KPIs 111

Onboarding KPIs Feedback Software User Testing Data Visualization 111

Userpilot

MAY 19, 2021

Hubspot, one of the leading content marketing platforms, pioneered webinars all the way back in 2008. In only 4 years the number of customers that used their product went from 317 to 10,000. They follow a framework of webinars that are unforgettable, entertaining, and useful.

Research Software 119

Research Software B2B User Testing Customer Experience 119